Resume Writing and Job Application Dos and Don’ts for Chefs and Cooks

Woman chef interviewing a gentlemanI wrote a post Interview tips for chefs and cooks almost 16 years ago and quite a bit has changed since then but the topic is still being looked for as it’s one of the top traffic posts on my old blog. The post: Resume Writing Dos and Don’ts for Chefs and Cooks (written shortly prior to the above referenced post) was also a high performing post and I thought it was time to do a bit of an update on.

The basics I had covered prior still remain the same, but there are new things to think about since this was written. With the rise of more social media platforms and the use of AI, it’s a whole new world out there. While more experienced hospitality people may know all of this, I hope for anyone just starting out in the industry this is helpful.

The original post started because there was a discussion on a website called Cookwork.com (which is now no longer online) and it reminded me of what comes up frequently in discussions when I mentor young people thinking about going into the culinary industry: the old standby, writing a culinary resume.

Your resume is the first step to getting in the door to be interviewed, so you need to make it count.

Dos

Be Specific: If you worked the grill station or the sauté station, don’t just put: “Jane Doe Restaurant, December 12, 2005–October 15, 2006, Line Cook, I worked the grill station.”

What else did you do there? Any ordering? Did you check in orders? Did you help with inventory? Did you work any other parts of the line, even for brief stints? How many average covers did you do? What type of restaurant was it? If you worked grill, were you cooking fine dining, i.e., grilling ribeyes and salmon, or were you flipping burgers at a family-style restaurant? Did you expedite? Did you give direction to prep cooks or other staff? The more information you put, the more chance the person or persons reading your resume will see that you have done more than just “working the grill.”

Invest in some quality stationery if you are going for an in-person interview or mailing it; it will make your resume stand out from the crowd. While most places are accepting resumes by email or through digital formats where you either cut and paste your information into it or it gets pulled from a LinkedIn profile (if you have one), there is still the power of a good first impression.

While dropping off a resume is old school, there are still some small restaurants that do take them. Even if you have emailed or submitted a resume through an online portal, in my opinion it doesn’t hurt to follow up. It’s always a good idea to bring a good copy for a job interview too, first impressions count.

I mentioned investing in some quality paper for your resume and I shouldn’t have to mention this, but I will: dress up a little. You never know if you might end up talking to the manager or owner if you drop in unannounced, and this should go without saying, don’t drop in in the midst of the lunch rush or right before dinner starts. The 2:00–3:30 PM window is the sweet spot for lunch/dinner. 

When I ran kitchens, I would occasionally have someone drop off a resume on their way to or from a cooking job while wearing their chef whites. Whether clean or not, wearing your chef whites (pants can sometimes be excused, but not a chef’s coat) out of the kitchen can leave not the best first impression on a potential employer. If your potential employer runs around with his or her whites on while out and about, you’re probably safe, but not all employers think like that. My first impression of a chef or cook roaming around (like pumping gas) with their whites on is, “Lovely cross-contamination we have got going on there…” when I see them.

And I will be the first one to admit, when I was in my late teens working in restaurants and very early twenties, before I knew any better, I thought grocery shopping or just running around in public outside of the restaurant environment with my chef’s coat on looked cool, until I worked for a chef that gave me a serious dressing down about it, but also took the time to explain from a sanitation perspective!

Don’t neglect your cover letter. Some online portals unfortunately don’t let you upload a cover letter, but the workaround is to combine it in the same document as your resume. Cover letters give you the opportunity to elaborate more: why did you get into the business, where do you want to end up someday, or what your passions are? It helps if you use the cover letter as a way to elaborate and enhance what is on the resume, versus just cloning the information and adding some wording around it.

I remember one of the best cover letters I ever got was when I was hiring for a sous chef many years ago. The applicant had not had management experience (yet) but was clearly very eager to learn and was straightforward about it, saying, “I want to own my own restaurant in the next 15 years.” The cover letter was real, it was honest and it wasn’t competing for my job right off the bat, and it didn’t regurgitate his resume, it enhanced it. He was one of the best hires I’ve ever made and he followed me to another restaurant when I got another job offer a few years later. He did end up owning his own restaurant eventually. It took a little longer than 15 years, but he successfully ran it for a few years and then went into catering so he could spend more time with his family.

Career gaps happen. Sometimes it’s not just from job loss and time spent job hunting, sometimes it’s an illness or a family member’s illness, and sometimes it’s because you are considering a career change. While I have seen some gaps put in as “self-employed” or “freelance,” unless you were actually doing that, it can come back and bite you in a job interview. If the gap was for a specific reason, I’ve found it does help to be direct. “Planned career break” or “Caregiving” or “volunteering or nonprofit work” (make sure you list it) or “Took courses, certifications or bootcamps” (and again, make sure you list anything). When it comes to being laid off, this is not something to be embarrassed about. It happens. I wouldn’t include it in a resume but might in a cover letter and be prepared to talk about it.

I’ve seen some career articles and posts (and AI suggests it if you ask) recommend putting month-to-month or year-to-year dates to close gaps between jobs. For example, you left one job in June and found another job in September. The suggestion being end one job in July and begin another in August. Yes, it does look better on a resume, but what happens when that information gets checked?

Many HR and hiring people do look at people’s LinkedIn accounts (I absolutely do when vetting people) and compare them to a resume. Mismatches of dates and job descriptions cause red flags, so make sure your resume matches your LinkedIn profile.

Run spell-check, and then run it again, and THEN run it by an English major if needed. AI can certainly help proof things in a pinch, BUT be wary of it not understanding restaurant terminology or rewording things that may not necessarily mean what you put in originally. Spell-check does not catch everything! Your future employers won’t be impressed with a resumah with mispeled wurds and in my own case I tend to duplicate words or have misplaced verbs sometimes because of neurodivergence (I prefer neuro spicy) and that often doesn’t get caught.

If you have computer knowledge, list it and the programs you know as well. While you might be interviewing for a line cook or sous chef position where you may not be using a computer at first, think long term (because your potential employers will be). If you get promoted, you may be asked to program or change information in the POS system or use Excel to manage inventories or scheduling. More and more POS programs integrate inventory control into their systems.

If you have certifications or other relevant experience that is not directly job-related but is industry-related, list it. As a potential employer, I want to know if you have your current and up-to-date ServSafe certification and T.I.P.S. training, for example.

List any memberships you have if they are industry-related. Are you a member of the ACF? Did you belong to a food and wine club at your high school or college? As a potential employer, I like to know that you are interested and involved in the industry.

  • Use bullet points.

Make sure your typeface is clean and easily readable. While calligraphy fonts are beautiful, they can also be very hard to read.

Customize your resume for each employer. A resume for a corporate job should not be the same as one for a small fine dining restaurant. Heavily research your targets and the job you are applying for, and customize accordingly. This can also include rearranging the order in which you list your categories. For a corporate-type job, you may want to list your schooling and certifications first and then your job experience, whereas for a small restaurant that is looking for a saucier, your job information should come first. Especially any information such as being a saucier should be highlighted.

It’s suggested in most professions not to list all your job experience. In the case of the hospitality industry, I don’t necessarily agree with that. More than 20 years back is a bit much, but you may want to list places you worked and job titles and if you are looking for upper management roles, I’ve been finding age is less of an issue than in other industries, especially ones where you are dealing with a lot of paperwork and management duties. The restaurant industry has much more variety than many other industries, such as computing. As a potential employer, I would want to know that 15 years ago you worked at an Asian restaurant rolling sushi.

Keep your resume to two pages or less if possible. A third page can be used as a promo page if you use it for “extra” information, i.e., any culinary awards you have won or if you were written up in news or other media. Be careful of being too self-promotional, though. But it can be a relevant push for a callback, depending on where you are applying. As an employer at a high-end seafood restaurant, the fact that you won the Boston ACF Seafood Challenge for three years running gives you some positive points in my book.

When using phrases like “Increased table turnovers” and “Improved food cost,” give specifics, i.e., “Improved food cost by 12% by re-sourcing vendors over a six-month time period.” (This goes for writing your cover letter as well.) Give specifics. Numbers are important; otherwise, it’s just empty hype.

“References available on request” is a bit outdated and yet I still see it show up on resumes. If you have references, give them with the resume/cover letter. As someone who influences hiring, I’m still going to call your last 3 to 4 jobs regardless of whether you gave them as a recommendation or not, and depending on whom the recommendations are from, I may selectively call them and I will certainly drill into how they know you. Was it a professional relationship or is this a buddy? It’s pretty easy to tell when you ask pointed questions.

If you are just starting out and don’t have job references yet, ask high school teachers and other adults who are business owners who know you if you can use them as references. If you are just graduating from culinary school, many culinary teachers are happy to write letters of reference as well if you are an exceptional student.

Do be persistent and follow up. If you mailed or emailed your resume to a restaurant or other facility and feel you are qualified for the position you are applying for, give it about a week and follow up, preferably with a polite phone call.

Don’ts

If you only have one copy left of your resume and the original is gone, spend the time to retype it. Don’t photocopy it.

Don’t put your “cute” email address as a contact source. While they may be amusing to you and your friends, they are not amusing to a potential employer. Get a Gmail account or a second one, and sign up with a more straightforward address. Some real-life examples of resume email addresses I have gotten (and my impression of the person dropped several points just from the address): hotcrossbuns@, sexychefette@, sexkitchenkitten@, smokintoquen@, angusbiteme@, chocolatemeltsme@, OhU8me2@, and thanks to ChefCody on cookwork.com for these: staightupg09@, youcanthandletheangus@, livingthe420dream@, whateva504@, Pinkfender2@, chancethepants@, exodabeast@.

Don’t list generalities (“a good problem solver,” “great under pressure,” “hands-on”) are like saying “Improved food cost.” These have no relevant basis unless you can back them up with relevant examples.

Don’t apply for jobs that you are not qualified for and then be upset when you don’t get callbacks and call the employer to harass them about it. Most employers will keep good resumes on file for future needs. While I may not need a line cook right now because I need an executive chef, I will probably keep your resume if it’s a good potential future hire. If you call me and inquire why I didn’t call you back and try to convince me that working at Denny’s for two years qualifies you to be my executive chef, your resume likely won’t stay on file long and I may block your cell number.

Don’t use words you don’t know the meaning of. “I worked the Garde Manger station” (but have no idea what Garde Manger actually means).

Don’t use words that you don’t know how to spell correctly. I still, to this day, wonder what a “bay marie” is. (I can forgive the “baine” vs “bain” spelling.) This one is a bit like Duck/Duct Tape.

Don’t fib! Those “little white lies” will definitely come back to haunt you in this business. Saying you made a 30-yolk hollandaise by hand daily and then not being able to incorporate an egg yolk when asked doesn’t look good. (This goes for your interview as well.) Telling an interviewer that you oversaw the whole kitchen staff of 12 when you were really just a prep cook is a stretch, and most people DO check. When I check resumes, my number one question to references people have worked for is, “Would you hire them back?” If there is a hesitation, it’s a check mark down for “Why not?”

If you write a career objective, consider who is going to be reading your resume. “I would like to gain as much experience in the restaurant industry as I can by working all the stations and positions available to me and would like to eventually own my own restaurant” is a decent, if unimaginative, career goal. “To advance myself through the ranks of the ___ Restaurant and in two years replace the executive chef who is there now” is not a great (but real-life) example of a good career objective, especially in the particular case where the person reading the resume was the executive chef.

Don’t have AI write your resume for you or your cover letter. I use AI, but I also want to be cognizant of the environmental impact of AI use so I try to use it only when necessary. The downside of having AI write it for you is that many ATS systems use advanced AI tools now (some had prior before but now it’s most of them) and I’ve talked to several HR professionals who said their systems flag resumes that are suspected of being completely AI generated. Unfortunately I have yet to find an AI that doesn’t incorrectly flag authentic writing, especially if you are a good writer. Keep in mind, AI platforms were trained on excellent writers.

The biggest issue with AI-written resumes is it’s not really you. It tends to embellish and also make assumptions. I’ve seen several recent resumes that clients have sent me to take a look at and then participated in interviews with the potential staff where clearly the resume was over-tweaked by AI. AI is a great tool, it’s not a crutch. If you must use it, use it to check grammar and spelling, ask it to analyze what you have (please strip out identifying personal information) and give you feedback on improvement.

Other Tips

If you are going to put your social media links on your resume, two things.

One: Why? Is it because you have YouTube or TikTok videos plating and/or cooking and it shows you can work the line or create excellent plate presentations? Or…

Two: I bring this up as I have seen a trend recently in resumes where applicants are adding all of their social media links. As someone who vets resumes for some clients, I do track down and look at what’s public on socials (links provided or not) and give feedback to the client on what I find.

I’ll use a recent example of a person applying for a Sous Chef position whose resume I looked at for a client who actually provided their Instagram account on their resume. In checking out the link I saw a bunch of photos of the cook clearly drinking alcohol while on shift during service and horsing around with fellow cooks. Four words: raised concerns about professionalism.

I get it, I get the industry, I’ve been in the industry for decades and I’ve seen just about everything in this industry. But for heaven’s sake, clean up your socials and don’t specifically draw attention to them unless it’s relevant.

I have seen an uptick in video resumes and reels and videos being used to highlight skill sets like plating, but please PLEASE match the videos highlighted to what you are applying for. A gorgeous charcuterie board isn’t going to impress a family-style restaurant and taking 5 minutes to plate a beautiful dish isn’t going to endear you to the grill or fast-casual restaurant that burns through 500+ covers a night. I bring these up as examples because both were highlighted in cover letters I’ve seen in the past year and the videos, while very well done and highlighting beautiful food, didn’t match the type of cuisine and jobs that the cooks were applying for.

I’ll add one more. In this day and age and political climate, unless you don’t care and that’s really up to you, please keep in mind the hiring manager or owner of a restaurant, hotel or other food service facility may not have the same political leanings as yourself. I know it shouldn’t be a factor in hiring, but I am a realist, and the reality of it is that it is and it can be.

I have seen people that have great skill sets passed over based on what they post publicly on social media. I very much respect the right to free speech but the reality of it is it can influence hiring. And again, if you don’t care, that’s entirely up to you. While some states have protections against political discrimination, not every state does and I think it would be very, very hard to prove in court.

ATS Systems (Applicant Tracking Systems) have been in use for many years, but now with more ATS systems using advanced AI to filter job applications, using keywords in your resume is important but also be very, very careful of keyword stuffing. In the old days people used to place keyword blocks underneath their resumes and then make the text white to try to fool the ATS systems into thinking it was a “good” resume. While that rarely worked, it definitely does not work now. 

 

Where to Recruit Board Members for a Nonprofit

Board MembersLast year I posted about interviewing board members for your nonprofit, whether in business or starting out for a nonprofit: Checklist and Interview Questions for Vetting New Non-Profit Board Members. One of the questions I frequently get from nonprofits is WHERE do I find them in the first place.

The first place to start is identifying WHO you want to recruit. When starting a new board, you want to have it as balanced as possible: people with fundraising experience, business connections, marketing experience, etc. Many boards get formed without a strategic plan in place or a hard look at the skill sets you should actively recruit for. If you are an operating nonprofit, what skill sets do you currently lack on your current board?

The next step is leveraging professional networks, industry, and business associations. Attend events, participate in forums, and start engaging with members who have relevant skills and experience.

LinkedIn is a great place to search for professionals with experience in your field or industry. Use LinkedIn’s advanced search features to identify potential board members and join relevant groups to network. Make sure the LinkedIn groups are active, the best ones have moderators who help guide discussions, vet spam, and keep the group on track. Have organization principals like the Executive Director and Executive Committee post about it and add the ask to your LinkedIn business page as well.

Participate in or host community events, workshops, and seminars related to your mission and vision. Network with attendees, event coordinators, and volunteers, and identify individuals who show interest. Make sure contact information is exchanged, and follow up within a few days of meeting someone who might be a good asset to your board. Fine-tune your elevator pitch/30-second commercial so it resonates with people.

A place nonprofits sometimes forget to look is among their active volunteers who are already committed to your organization. When you do onboarding for a volunteer (highly suggested), it helps assess their skill sets when they come on board.

Ask your current board members for suggestions. Who do they know? Who do they talk to? Have them data mine their LinkedIn connection lists. Make sure they know specifically what skill sets you want to recruit for. Just getting warm bodies on board doesn’t help your organization.

Reach out through alumni networks from schools and universities. Do you know any alumni who have a history of involvement or interest in your nonprofit who can help spread the word that you are looking for board members? Check if the schools have alumni newsletters that would allow you to post an opportunity or a low-cost ad.

Connect with your local chambers of commerce. Attend as many chamber meetings and events as possible to network with other businesses and ask. Some of the bigger chambers have chamber ambassadors, and this is a great way to meet both new businesses and those just joining the chamber.

Engage with service organizations and community clubs like Rotary, Lions Clubs, and Toastmasters International, and ask for an opportunity to talk about your organization. These are great organizations who can help with leadership among other things.

Utilize board-matching websites like BoardMatch and VolunteerMatch/Idealist. Post board positions and search for candidates with relevant experience. Again, be specific about the types of skill sets you want to recruit. There are also other nonprofit job boards, including ones on Facebook. Look for nonprofit groups that overlap with your organization and its mission. Facebook local and niche groups can also be a gold mine for finding good volunteers and board members.

Speaking at industry conferences, community forums, or relevant events gives you the opportunity to promote your organization and attract potential board members. Who has expressed interest? Find out their backgrounds through conversation and follow up if it might be a good fit.

Reach out to universities, especially those with strong programs in relevant fields that can help strengthen your board (e.g., business, fundraising, strategic planning, marketing, social work, public administration, etc.). Connect with faculty, career services, or alumni associations to help find potential candidates. A recent college graduate with strong marketing skills can be a great asset to a board. What they don’t have “yet” in terms of life experience can be balanced by what they bring to the table in skills. I look at this as an opportunity. Similar to hiring an employee who wants to learn and is eager but may not have the experience, it can be beneficial. It’s easier to train them into what you want them to be instead of trying to train out bad habits. While there is no replacement for lived experience in business, don’t discount younger board members. Faculty with specific skill sets is often an overlooked and sometimes untapped source for board member recruitment.

Old-school advertising still has its uses. Use local newspapers, magazines, and online publications to advertise board positions. Make sure your mission is clear, along with the hook or incentive, and the expectations. Consider advertising in industry-specific publications or newsletters, such as an animal rescue advertising in a veterinary journal.

Don’t forget to ask for staff recommendations. Who do they know? Who do they connect with? While you want to be cognizant of conflicts of interest, and best practices typically avoid having family members or close friends on the board, it can be a huge network of people that hadn’t been considered. I always ask staff if they have suggestions and to explain WHY those individuals would be a good fit for the organization.

Volunteer Appreciation Ideas (Part 3): How to Support, Develop & Retain Volunteers

Volunteer image with volunteersThis is Part Three in the Small Thank You for Volunteers post series. Don’t forget to check out Part One and Part Two.

Being a volunteer opens up a world of new opportunities to learn new skills. Many years ago, I organized a project with over 100 volunteers. I’d wrangled smaller groups before, but this was my first large-scale project. I learned what worked well (and what didn’t) and I’ve since applied those skills to many other projects, both paid and volunteer.

Support and Development:

Offer professional development workshops and training; there are many free and low-cost opportunities that nonprofits can take advantage of. Offering these to volunteers not only can help with their own personal development but can also be a plus and strategic for the nonprofit. If you have some dedicated volunteers who are eager to learn and might be interested in learning more about marketing for example, or fundraising, those skills can only further benefit the NP. Appreciation should always be the primary motivation but it doesn’t hurt to look at the additional benefits.

Share job openings in your org first, volunteers may be volunteers because they are between jobs, may have life changes that need additional income or may just have extra time on their hands and want to put money towards something else, like retirement or other funding. Similar to hiring employees from within, your volunteers already know the organization, and if they are not interested, their network of friends or family might be interested. Caveat. If you hire a volunteer, make sure they are aware and okay with the fact that expectations may change, as well as how others view them. Volunteers sometimes get a different degree of respect from others, and how people may deal with them may be different as an employee versus as a volunteer.

Write LinkedIn recommendations. If people in the workforce plan to change jobs, LinkedIn recommendations can boost their professional standing. Business owners also benefit, as others typically view philanthropy favorably.

Invite them to staff trainings, similar to offering professional development workshops; it helps to increase their own skill sets, which can also benefit your NP.

Ask them to mentor new volunteers. Mentoring others is a great way to learn new skills. Giving them the tools to do it well helps both themselves, the mentee, and, of course, the NP.

Encourage public speaking opportunities. They say people fear public speaking as much, if not more, than death. I don’t know if I agree, but I think it comes a fairly close second. In a decade of being a member of Toastmasters, I saw hundreds of people conquer their fear of public speaking, which, when they started giving speeches, completely terrified an awful lot of them, myself included. Just like giving them some tools to be an excellent mentor, offering to sponsor a year of Toastmasters or another public speaking program doesn’t have to cost a lot, and can help volunteers overcome anxiety and fear.

Let them lead a session or workshop. Your volunteers typically have a wealth of untapped skills that a NP doesn’t know about, much less take advantage of. Having a good onboarding program can help you get a handle on their skill sets and knowledge. You could gear a class or workshop towards other volunteers, employees, the general public, or members (if your NP has membership options). If a volunteer has the knowledge but has a fear of speaking, this is a great opportunity to encourage them to experience public speaking training. Most public speaking training helps build self-confidence, not just training public speaking skills, so it’s fantastic for shyer people who have a lot of potential.

Offer mock interviews. Interviewing both as the interviewee and the interviewer is a learned skill. You may have volunteers who are job hunting or who are hunting for employees. Offering a safe space to learn and get constructive feedback on both being interviewed and the interview process is helpful on multiple levels. Just like leadership, no one is born being a great interviewer/interviewee.

Give personalized letters of reference, similar to recommendations on a LinkedIn profile. These can be very helpful to someone who is currently in the workforce, whether they are currently job hunting or could be job hunting in the future. As someone who vets people sent to me by friends and clients who ask me to research potential employees, and having talked to recruiters who also agree; a person who has gaps in work history but spends that time volunteering in the interim scores a lot higher. Offering a testimonial quote for their website (if they have a business) is also very helpful from the business owner’s perspective, as it helps promote their philanthropy.

Including them in other staff or board events also helps volunteer buy-in. Some examples are asking for input on new programs, asking for ideas on fundraising, inviting them to planning meetings, asking if they would like to be on a volunteer advisory board (with the caveat you will listen to ideas from them and implement the good ones and not have it be a sham committee), ask them to help interview new volunteers, listen and give them a voice in policy changes that affect the nonprofit.

For some fun buy-in, let them design or help design a t-shirt for the nonprofit, interview them and feature their stories on your website and social media, encourage them to submit photos, blog posts, and articles.

And last but not least, two things that can help them professionally: Invite them to go with you to networking events, and provide volunteer business cards and professional name tags. Your volunteers are some of your best cheerleaders to both spread the word about your nonprofit and to recruit more volunteers. It also makes a volunteer feel special to be acknowledged, invited, and feel like they are a valued member of your organization.

Small Gifts and Tokens:

Here are a few low-cost but meaningful ways to make a volunteer feel appreciated. Don’t just do it once or offer it one time. Small touches repeated with personal thank yous are very meaningful.

Give small seasonal gifts and include a handwritten personal note.

Give them branded pens and/or journals/notebooks.

Hand out coupons for local businesses and/or distribute discount cards from local partners.

Send digital gift cards. With a digital thank-you note.

Offer free tickets to your events. Making a volunteer pay for admission to an event you are putting on, even if they are not volunteering at it, is poor form. I’ve attended events where volunteers have come and had to pay for admittance and overheard them grousing about it. That doesn’t give a good look to the general public.

Give custom mugs or water bottles.

Provide logo t-shirts, hats, lanyards, hoodies, or other wearable swag. The goal is appreciation, but the walking branding billboard opportunity shouldn’t be discounted.

Make a small framed quote about them and post it publicly. Don’t forget to post it on your socials with a call out.

Give a mini self-care kit and include a handwritten personal note.

Create a gratitude-themed coloring book; make sure a handwritten personal note is included.

Include your logo on candles or soap, and make sure you add a handwritten personal note.

Distribute plantable seed paper notes and include a handwritten personal note.

Give a tote bag with a thank-you design. Make sure a handwritten personal note is included.

I’ll also add some things NOT to do:

Mass-blast generic thank-you email messages with “Dear Volunteer” and no personal details.

Calling out names in a long list at an event without telling a story about what each person actually contributed.

One-size-fits-all rewards. Handing out identical mugs, T-shirts, or certificates every year. The first time it’s fine, but it loses the thought year after year.

Recognition tied to labor. Thanking people by giving them more work (“You did great last month, so we’d like you to lead the next event!”).

Saying “Thanks for your help at last year’s fundraiser,” six months later, when the memory has faded.

Mentioning volunteers at the very end of a three-hour board meeting, when everyone has tuned out (or many people have already left), signals that appreciation was an afterthought.

Organizations that set up a recognition program, but leave the same person’s name posted for months and don’t update it.

Handing out things like XXL T-shirts to petite volunteers, or refrigerator magnets with outdated logos.

Thanking volunteers by tallying “hours logged,” without acknowledging impact (“Janet did 50 hours of volunteer time,” instead of “Janet sat with 12 nonprofit clients and changed 12 lives.”)

Planning appreciation dinners that require attendees to pay, take place during work hours, or fail to accommodate dietary needs prevents some volunteers from participating due to time or expense.

Saying thanks only once a year at a banquet, instead of showing appreciation throughout the year.

Ily the Drama Queen Goes to the Vet (Just Released)

Ily the Drama Queen Goes to the Vet Book CoverJust listed on Amazon in Paperback, Kindle and Kindle Unlimited

Paperback  |  Kindle

Ily the Drama Queen Goes to the Vet
Meet ILY, the Drama Queen with the biggest heart and the loudest voice. In this heartwarming and humorous children’s book, ILY takes us on a journey to the vet where her emotions run wild. At home, she’s a calm and cuddly German Shepherd, but at the vet, she becomes a full-scale Drama Queen. From happy wiggles to operatic protests, ILY feels everything out loud and that’s okay. But with the help of patient veterinary staff and familiar routines, ILY learns that even scary moments can pass and calm can return. Told in playful rhyme and filled with expressive moments, this story gently shows young readers that it’s okay to have big feelings and that love and compassion can conquer any fear. Recommended for children ages 3-7, all dog lovers, and especially German Shepherd owners who can relate to their furkids being Drama Queens.

50% of all proceeds from sales of this book will be donated to Service Dogs NH. During National Service Dog Month and other associated days, we will be donating 100% of all sales.

A little backstory about this cause:
I first became familiar with Service Dogs NH several years ago, as I was called on to assist in a mentoring session with the founder, Brendan Madden. I have two words for Brendan: Amazing and Incredibly Inspirational (okay, so it’s more than two, but that doesn’t even describe the tip of the iceberg). I can’t express how much I admire his enthusiasm and for starting a nonprofit like this. 

Why am I donating proceeds to this cause? Because Ily, (who is the loudmouthed star of this project) was originally destined to be a service dog. Because I very much admire Brendan and his goals for his nonprofit, and who his organization helps (both people and pups) and because this book was done for fun and not with the goal to conquer the children’s book market. As If 🙂

A little about Service Dogs NH:
The mission of Service Dogs NH is to provide financial assistance to service dog owners across the state, helping qualified individuals with the cost of veterinary care and medicines. They also focus on advocating and education, answering the questions and concerns of service dog owners while educating businesses, landlords, and the general public on the importance of service dogs and make them more aware of the laws and etiquette about service dogs. For more about Service Dogs NH, visit https://servicedogsnh.org/about/

A little more backstory about this book:
I never thought I would write a children’s book. I’ve written three business books so far and am currently working on another one, and, shamefully, I haven’t really advertised them and as I write this I just remembered I hadn’t even added the third book onto the sidebar on my website (what do they say about the cobbler’s children?). This book came about entirely by accident.

We have a couple of German Shepherds who are former guide dog trainees (we are former puppy raisers for a guide dog program in CT) that were released from their training program for medical reasons, and we ended up adopting them after they dropped out of training. Ily, on whom this book is based, is one of those pups.

About a month and a half ago, my husband and I were joking around about how much of a drama queen one of our dogs is when she goes to the local vet. A little backstory: she and my oldest granddaughter are best buddies. We thought it would make a funny story, and a fun family created gift for her to remember Ily by. The local veterinarian and vet techs all know her as “the drama queen,” and the whole thing originally started as a small project where we were maybe just going to order a Zazzle book for her when it was done. When we started showing it to friends and family, they said, “Why not put it online?” So here we are.

The images in the book come from photos my husband and I have taken not just over the past year, but over several years. Because of that, you’ll see some variation, images from when she was much younger and didn’t yet have gray on her muzzle, and more recent ones where she is, unfortunately, starting to look like the older dog she is today. We love them while they are with us, which is never long enough.

For transparency: AI was used as a supplement for a small number of images. The dog is always based on real photos. AI was used for some backgrounds when I didn’t have an ideal reference image, and for the few vet tech illustrations, all guided by real photo references.

I approach AI as I do any other tool, to be used thoughtfully, ethically, and respectfully, and not as a replacement for work I couldn’t do myself after over 20 years as a professional graphic designer. AI is a powerful tool, not a crutch, which, if you have ever been on one of my Zoom workshops, you’ve probably heard me say ad nauseum. While it can be a significant cost-saver for many, it also violates artists’ and creators’ intellectual property when misused. Much like Facebook, I have a love–hate relationship with it.

I also have to add a big thank you to our wonderful vet, Diane, who is also in this book (used with permission), with an image of her sitting on a bench and being enthusiastically licked by our furkid. One of my favorite photos as well! We’re very grateful to her for many years of terrific vet care over several generations of GSDs. Her vet’s office is also the basis of many of the original photos used.

What I found interesting about this project was that writing the rhymes for the book didn’t take long, and we were happy with the minor revisions. The image editing, however, took more than a month. It wasn’t just a matter of dropping a photo into Photoshop and applying a watercolor effect, each image required additional editing, and in some cases quite a lot of pixel-by-pixel work including a couple of other graphics editors, before I was satisfied. And I had to stop messing with some of the illustrations or I’d still be at it.

This book as mentioned prior, was not originally intended for sale, but because I put it on Amazon, I wanted some proceeds from this to go towards a good cause and because our pups were originally on the career track to become service dogs; I thought it would be a perfect way to give back.

I learned a lot from this project, particularly that formatting a children’s book with images differs greatly from formatting a text-based book with a few illustrations. Lessons learned, and if I ever decide to do another one, I’ll probably do a better job next time and will also do colored-pencil illustrations and scan them in instead of creating digital images. But who knows…………

We hope you enjoy.

Illustration from Ily the Drama Queen Goes to the Vet  Illustration from Ily the Drama Queen Goes to the Vet Illustration from Ily the Drama Queen Goes to the Vet

Small Thank Yous to Volunteers-Give back to those who give back, Part Two

Volunteer Appreciation post image: text: Thank you volunteers. We appreciate youWhile it might seem a bit mercenary, many of these thank yous can also be turned into marketing/media posts. Keep in mind it’s not just about recruitment, it’s about retention. People seeing volunteers be appreciated and having fun encourages them to volunteer. Volunteers seeing themselves get appreciated love to share online and it also helps keep them engaged. This is the second post in this series, the first one can be found here.

If you have an office or facility where the nonprofit lives:

  • Give them a dedicated parking spot for the day (putting a sign out there for all to see, is good for other volunteers and donors to see)
  • Design a “volunteer spotlight” photo wall. (don’t forget to share pictures of it on your social media)
  • Leave sticky notes of thanks on their lockers or workspaces (if you have physical space and can offer lockers). 
  • Make a gratitude wall (don’t forget to share pictures of it on social media! )
  • Print their photo (with permission) and a kind quote in the lobby/entrance. (If they don’t want a recent photo, see if they have a photo of themselves as a kid (and note that)

Comfort and Hospitality

  • Offer coffee, tea, water, and soda or juice during shifts (onsite and offsite)
  • Keep snacks stocked in the volunteer area. (And have them available offsite if doing volunteer work)
  • Offer weather-appropriate gear (like rain ponchos or sunscreen; insect repellent is also a plus)
  • Provide hot chocolate or cider on cold days (make sure there are some sugar free/low sugar/healthy options)
  • Keep spare phone chargers available (don’t forget the cords too; there are some great dual-type cords out there that can fit multiple types of phones)
  • Stock a “volunteer comfort” basket with hand lotion, sanitizer, tissues, gum, etc.(bring for offsite events too)
  • Decorate the volunteer room for holidays (if you have an office, don’t forget to share pictures of it on social media and get your volunteers involved to help decorate or make decorations)
  • Offer cooling towels in summer (and give them to volunteers as thank you gifts.)

Meaningful Gestures

  • Personalize name tags (making the first name big enough to read from several feet away is also helpful to other volunteers and anyone interacting with them)
  • Remember their favorite drink or snack. Giving someone their favorite candy bar can surprise you and make a volunteer smile.
  • Use their preferred pronouns (this goes without saying how impactful this is)
  • Ask how their day is going (just checking with volunteers gives them a chance to let you know things are groovy or something that could help improve either their nonprofit volunteering experience and your nonprofit)
  • Celebrate small wins with them (let them know about testimonials that come in, feedback from events, big and small donations, let them know the work they help with makes a difference)
  • Invite them to share feedback (feedback is a gift; you want good feedback and feedback that may say you need room for improvement. Some volunteers may not feel comfortable putting their names on things passed along, so offer the opportunity for anonymous feedback. Google Forms is a great way to have specific questions asked and also have open areas where volunteers can add information and remain anonymous)
  • Offer “thinking of you” notes and send cards during tough times (cards are old-fashioned, but they are meaningful, and it only takes a minute to write one out. A fun added community volunteer project is to make cards, and some of these can be used as well)
  • Ask for their opinions in planning (coordinators and primaries of many nonprofits don’t think to ask for input and ideas from volunteers, especially for events. I’ve found you get some of the best ideas, the best feedback, the best workarounds of past problems (and maybe not aware there were problems prior) in asking volunteers to give some of their opinions and let’s not forget many of them have untapped expertise)
  • Send a welcome letter before their first shift (It could be an email too, but acknowledging someone just coming in for the first time makes a volunteer feel welcomed right from the get-go.)
  • Call just to say thank you (you can never tell volunteers thank you too many times)
  • Remember their interests and ask about them (this is where having an onboarding interview and an onboarding questionnaire
  • Give a personalized book recommendation (see above)
  • Gift them a small plant with a tag saying, “Thanks for helping us grow” (small gifts that are meaningful are a wonderful way to show appreciation, especially ones that a volunteer can nurture)
  • Make a small keepsake or ornament for them (something relevant to the nonprofit is always fun.)
  • Make a custom crossword or word search with their name in it (there are multiple free tools online to make these, just do a Google search for the sites)

Fun and Celebration

  • Host a game night (during volunteer onboarding, it’s a great question to ask (what they like to play) and also what kinds of things might be of interest for group activities)
  • Organize a “just for fun” volunteer outing (see above suggestion, but things like hiking, going bowling, going to see a show concentrate on things that are low cost whether you are paying for everyone or everyone is going Dutch)
  • Create a bingo card with fun volunteer moments (this could be things like volunteered at the Apple harvest festival, or helped with a game booth, or helped prepare someone to speak at an event)
  • Give small seasonal gifts (e.g., candy canes, pumpkin spice tea)
  • Host a trivia contest (go one step further and make the trivia questions, questions about the nonprofit. It helps buy in and helps volunteers get to know the nonprofit better)
  • Make small award certificates (while this might seem silly, it can still be fun for volunteers to be appreciated for things: e.g. best handwriting for a homemade sign boards, best group photo social media taker, you could give a golden heart award for someone who always shows up with kindness, a spark plug award for the person who energizes every room they are in, a sunshine award for the volunteer who brightens everyone’s day, the MacGyver award for someone who can fix anything in a pinch, the early bird award for the volunteer who always arrives first, the GPS award for the volunteer who knows exactly where everything always is, the tech work whisperer award for the volunteer who always saves the day with technology, etc.)
  • Throw a mini birthday party (you could have a birthday party for everyone who has a birthday that month, some homemade cupcakes, a little ice cream and have some cards that everybody else can sign for everyone having a birthday that month)
  • Celebrate holidays (e.g.,Martin Luther King Day of Service, national volunteer week, global youth service day, Earth Day, World Environment Day, Juneteenth, which is also a day of community care, international day of charity, world mental health day, make a difference day, giving Tuesday, international volunteer day, national volunteer month, random acts of kindness day/week, world, cleanup, day, national day of Hope)
  • Have a volunteer karaoke night (with digital technology at our fingertips we don’t need to rent karaoke machines anymore, and if it’s a small group, you don’t need a microphone, if you have a bigger group, but a low budget, you can also use a computer mic and route the sound of people singing through a computer with some speakers)
  • Invite them to be in a fun team TikTok or Reel video (encourage them to dress up in any branded apparel that you might have so you can also use this for advertising, but make this a fun event for volunteers. The marketing is secondary)
  • Set up a photo booth (most photo booth rentals come with props, but this can be a fun activity for volunteers to do together and make some homemade props)
  • Run a “mystery treat” day (in your volunteer getting to know you interviews, (see next blog post) find out if volunteers have allergies or severe dislikes, this helps everyone be able to enjoy the treats, home made Rice Krispies treats are pretty much always a winner)
  • Do a themed dress-up day (if the nonprofit has a mascot or an image as part of its logo, that’s an easy one; if not, what represents the nonprofit the most? Feeding the hungry, volunteers could dress up as fruits or vegetables; a pet rescue, volunteers could dress up as animals; a home repair nonprofit, volunteers could dress up as tools, etc.)
  • Host a movie night (find a feel good movie that will appeal to everyone and have positive messaging. Movies like the Iron Giant, while animated, hit the heartstrings. The Soloist, which is based on a true story about a journalist helping a homeless musician. A few more: The Peanut Butter Falcon, The King’s Speech, Pick of the Litter, The Martian. Finding Forrester and Soul)
  • Give out temporary tattoos or buttons (temporary tattoos are not expensive to order and are also useful to give out at events for the kids (and adults) and buttons are also inexpensive to order and/or make. A logo is good to incorporate, but if you have a short tagline to include if the logo doesn’t get the point across of what the nonprofit does, don’t be afraid to include it)
  • Let them vote on a celebration theme (many nonprofits have 5, 10, 15 years and more anniversaries and other events that they might celebrate, include your volunteers in the discussion, don’t keep the discussion to board members and employees)
  • Run a “guess the baby photo” contest (once a month or once a week *if you have a lot of employees. Give a small prize to the first person who guesses the right answer)
  • Do a “volunteer pet of the month” slideshow (put it on your socials, ask permission first though please before posting as to what to include for information. For safety reasons don’t tag your volunteers and don’t name the pets)

Small Thank Yous to Volunteers-Give back to those who give back

Volunteer Recognition ImageVolunteer recruitment and retention continues to get harder and harder. People are busy, stressed, and may not feel like volunteering or continuing to volunteer, particularly if they feel unappreciated.

Volunteer appreciation needs to be ongoing, and it doesn’t have to be time-consuming. A nonprofit doesn’t have to spend a ton of money on appreciation. It’s the small things that make a difference. The value of the THANK YOU is priceless. I created this list this summer when I did a session for the NH Governor’s Conference on Volunteerism, which was on Recruiting and Retaining Volunteers for Non-profits.

While there are dozens of lists out there about volunteer recognition, this is my list, including a few don’ts at the end. AI can spit out endless lists of ideas for recruitment and retention, and it can be a great starting point, but it lacks the human experience element. And if you ask it to give you ideas, please take with a grain of salt and ask yourself, would your volunteers truly appreciate this AND if you were the volunteer, would YOU appreciate it?

AI is a great tool, and I’ve said it before and will say again, don’t use it as a crutch. GIGO, Garbage In, Garbage Out. “Gift them a single paperclip with a note: “You hold us together.”” 🤣🤣🤣This was a sample volunteer appreciation suggestion from ChatGPT. All I can say is, if I got that from an organization I volunteered for, I wouldn’t think highly of it. At least give me a small box of unique paperclips; I’d at least feel there was some thought put into it.

RECOGNITION & GRATITUDE

  • Send handwritten thank-you notes. Branded note cards are encouraged. You can buy blank note cards at office supply stores or online and print in house.
  • Give shout-outs during meetings. Be specific and make sure you make a point to try to callout/shout out people that may not necessarily be getting a lot of recognition otherwise. Volunteer leaders are typically the ones who don’t seek recognition and also don’t get it which can cause long term resentment and disconnection from the cause.
  • Post public acknowledgments on social media. Ask before using names and photos. Best practice is to have a photo and name release for all volunteers.
  • Highlight a volunteer of the month. Try to rotate people of all genders. On socials, in newsletters, in office bulletin boards and on a website.
  • Write a feature or volunteer bio in your newsletter, weekly, monthly or quarterly.Use a Google form (free) and ask volunteers when they start volunteering to fill out some quick questions. This helps to let volunteer leaders know a little more about the volunteer and connect with them better.
  • Hand out “caught being awesome” or “Thank you for being an awesome volunteer” cards. Including a small Dunkin Donuts $5 coupon is also a nice touch.
  • Host a small thank-you breakfast once a month. Make it personal, bring something home-made or something unique and delicious from a local bakery.
  • Send appreciation text messages. Text messaging for people who don’t do a lot of text messages can be time consuming and difficult to draft and the chance of typos can increase. Drafting your messages in MS word helps personalize and make sure the volunteer’s name is spelled correctly. It’s easy to copy into an email and send it to yourself and then paste into a text message.
  • Create a thank-you video from the Executive Director, staff and Board of Directors. Make sure everyone knows how to pronounce the volunteers name correctly.
  • Mention volunteers in press releases. Don’t just mention names (again have permission) mention what they do and their impact.
  • Give a round of applause at events. Make sure to recognize some specific people.
  • Celebrate anniversaries of their service. Don’t just do 5 years, 10 years. Do a one year and call out volunteers and highlight personal impact stories.
  • Send surprise “just because” cards. Pick a volunteer randomly once or twice a week (keep track). 2 minutes of your time.
  • Share positive quotes with a note of thanks. Carry the above one step further, those quotes are meaningful.
  • Recognize birthdays with a card. Capture that information (just day and month not year) when you onboard them.
  • Tag them in thank-you posts online (with permission). Take it one step further and find out which channels they frequent the most.
  • Nominate them for community awards. In New Hampshire for example, we have state volunteer awards (Volunteer NH). Most states and even nationally have recognition that you can nominate those who give “more”.
  • Post “volunteer of the week” on internal bulletin boards. (If you have a brick and mortar space)
  • List your volunteers (with permission) in your annual report. (The more places your volunteers are recognized the better, online, offline and verbally)

The next post will focus on Comfort & Hospitality and Meaningful Gestures, followed by a post on Fun and Celebration, and last but not least Gifts & Tokens and Volunteer Recognition Don’ts.

Brand Your Art: A Customer Creativity Contest for Restaurants and Book Launch

Outsmart, Outserve and Order Up!: Guerrilla Marketing Tactics for Culinary Operators Book CoverOutsmart, Outserve and Order Up!: Guerrilla Marketing Tactics for Culinary Operators was just published, and I thought I’d share a sample chapter from the book. 50% of net profits from the sale of each book will be donated to our local New Hampshire food pantries.

Brand Your Art: A Customer Creativity Contest

Encourage your customers to tap into their artistic side by creating a standard page-sized artwork featuring your business logo, mascot or image or character within your logo. This logo, mascot or food character can be riding a bicycle, playing a musical instrument, dancing, or engaging in any other fun, whimsical activities.

Image of a logo on a wall with artwork

Sample Submission Guidelines: (examples)

  • Artwork must be standard page size horizontal (8.5″L x 11″ W) or size of your choosing.

  • Mediums allowed: pen, pencil, paint, collage, or mixed media. (as long as it can fit within a frame)

  • The business logo or mascot must be incorporated in the artwork in some form.

  • Bonus: if you have brand colors you use for your business, ask participants to use those colors. (And give them the digital and print color codes RGB, CMYK or Pantone.)

  • The logo, mascot or food character must be performing a fun activity. (keep it family friendly please)

  • Limit of one submission per entrant.

  • Submission deadline: [Insert Date]

You will need to have an enlarged version of the logo or mascot, (this could be regular page size) posted somewhere and encourage people to snap a picture of it so they can recreate it for artwork. Also think about how you want entries submitted, Via email? Dropped off? Other?

Voting Process: (examples)

  • Display entries in the restaurant on a designated wall and on social media. Very inexpensive frames can be obtained from the Dollar Tree or other discount stores, or online retailers, to keep costs down.

  • Customers can vote in-store by placing a ticket in a designated voting box or online via social media reactions.

  • Voting period: [Insert Date Range]

  • Top three artworks with the most votes win.

Prizes: (examples)

1st Place: $100 gift card (or other prize/incentive)

2nd Place: $50 gift card (or other prize/incentive)

3rd Place: $25 gift card (or other prize/incentive)

You could do this on a monthly or quarterly basis and just have “one” theme, ie mascot riding a bicycle, next month is mascot surfing, etc. and just keep the top three from each month up permanently and as additional ones are done, and more wall space is needed just keep the 1st place winners up long term.

Promotion:

  • Use posters, table tents, and social media posts to promote the contest.

  • Feature the winning artworks prominently in the restaurant and online.

  • Consider making limited-edition merchandise (like t-shirts or tote bags) featuring the winning designs. You need a signed agreement with the original artist.

Sample Promotional Flyer: Food Adventure Art Contest

Get Creative & Win Big!

Show off your artistic talent in our Food Adventure Art Contest! We’re looking for fun, family-friendly artwork that features our “logo, mascot, or a food character” engaging in a fun activity like riding a bike, playing an instrument, or dancing!

Submission Guidelines: (sample)

  • Example: Artwork must be 8.5″ L x 11″ W horizontal (standard page size).

  • Mediums allowed: pen, pencil, paint, collage, or mixed media (as long as it can fit within a frame). (No AI art please, we can tell).

  • Our “logo, mascot, or a food character” must be incorporated in some form.

  • Keep it family-friendly, please.

  • Limit one entry per participant.

  • Submission Deadline: [Insert Date]

Voting Process: (sample)

  • Entries will be displayed on a designated wall in the restaurant and on our social media pages (if applicable).

  • Vote in-store by dropping a ticket in the voting box or online by liking your favorite artworks!

  • Voting Period: [Insert Date Range]

Prizes: (sample)

1st Place: $100 gift card (or other prize/incentive)

2nd Place: $50 gift card (or other prize/incentive)

3rd Place: $25 gift card (or other prize/incentive)

Get Involved: (sample)

  • Monthly or quarterly contests, each with a new theme (e.g., mascot surfing, mascot dancing, mascot eating).

  • Winning artworks stay up all year, with 1st place pieces displayed long-term!

  • Consider submitting every month for a chance to have your art featured on limited-edition merch!

  • Ready, Set, Draw! Submit your artwork by [Insert Date] for your chance to win and be featured!

Prep List:

  • Choose the art theme (e.g., mascot/logo biking, dancing, cooking, etc.).

  • Finalize submission deadline and voting period dates.

  • Determine allowed artwork size (e.g., 8.5” x 11”, portrait or landscape orientation).

  • Set guidelines for acceptable mediums (pen, pencil, paint, collage, etc.). Do you want to allow AI?

  • Require inclusion of logo, mascot, or food character in the artwork.

  • Decide on the submission method (in-person drop-off and/or email submission).

  • Post a large version of your logo/mascot for participants to reference or photograph.

  • Create a digital flyer with all contest details.

  • Write a short set of rules (“1 entry per person” and “family-friendly content only” etc.).

  • Purchase low-cost frames for displaying art (Dollar Tree or similar).

  • Designate a voting wall area inside the restaurant.

  • Create a labeled voting box with entry tickets.

  • Plan for social media voting (use “like” or “reaction” counts).

  • Choose and announce the number of winners (e.g., top 3 by votes).

  • Determine and budget for prizes, Examples:

    • 1st Place – $100 gift card (or custom prize)

    • 2nd Place – $50 gift card

    • 3rd Place – $25 gift card

  • Prepare any physical prizes or certificates in advance.

  • Design and print posters for in-store display.

  • Create table tents or inserts for menus.

  • Promote via:

    • Website

    • Facebook / Instagram / Other Socials

    • Email newsletter

  • Schedule reminder posts leading up to submission deadline

  • Encourage staff to mention the contest to customers.

  • Plan for monthly or quarterly contests with changing themes.

  • Keep all 1st place winners displayed long-term.

  • Feature winners in a social media spotlight post.

  • Explore turning winning entries into limited-edition merchandise (T-shirts, totes, etc.).

  • Announce winners online and in-store.

  • Reward participants and thank them publicly.

  • Archive submissions digitally (consider a social media highlight or gallery on your website).

  • Refresh the contest theme and restart the cycle if recurring.

Image of a logo on a wall with artwork

*ChatGPT was used to create the restaurant setting above and the images based on the restaurant logo. Canva was used to put everything together.

Screenshot of a Social Media post