by Heather T. | Jan 30, 2018 | Bed and Breakfasts, Lodging, Marketing, Social Media
Last January, my how time flies! I wrote a blog about how video is hot (and it’s still getting hotter) and live streaming: Ideas for Bed and Breakfasts using Video and Live Streaming, which I would encourage B&Bs to review, because video is here to stay and will continue to advance and perhaps dominate marketing in the years to come.
I wanted to follow this up with the checklist I had made up that might help B&Bs prepare a little bit if they were going to do video to promote their B&B, or they wanted to play around with Live Streaming Video.
Checklist for doing a Live Streaming Event:
- Check Lighting. Try to avoid windows with bright sun streaming in. Turn on room lights and check for glare on camera.
- Tripods in place if needed.
- Preview movement for “in camera” objects, pre-video walkthrough or still photos.
- Sound Checks with pre-recording.
- Mute phones and cell phones if possible.
- Turn off radio and/or TV.
- Cue cards if needed for talking points.
- If doing a recipe demonstration, have your mise en place done in advance.
- If having people participate, get photo/video permissions, in writing if possible.
- Check your appearance and anyone else’s in the video in advance.
- Test your internet connection and speed.
- Video in Facebook is muted by default, so make the opening reflect your topic or reflect a brand.
- Share on as many channels as you can..
- Be cognizant that many people may be watching on smartphones, so filming with your smartphone in the vertical position is suggested.
- Time Yourself, Videos should be one to two minutes long at the most. If you are posting the videos to Youtube, keep in mind that Youtube Creator will let you edit videos as well as stitch them together.
Have you done some recent videos or live streaming events at your Bed and Breakfast that you would like to share? Please do in the comments, as I am always looking for example to show to other B&Bs!
by Heather T. | Aug 28, 2017 | Bed and Breakfasts, Lodging, Marketing, Social Media
Today I was supposed to teach a short instructional webinar on using Youtube Slideshow Creator. A very useful tool that I found out this morning (when I logged in to Youtube) that it’s being retired on September 20, 2017. Apparently, they had put out a notice (not very widely apparently) that is was going away permanently a few months ago. I did know that Youtube is revamping it’s Creator studio, which I have Beta access to, and am quite excited to see the full version of, but I was unaware of this. Caught a bit by surprise as I usually know about most social media changes way ahead of time, I am to say the least, extremely disappointed they are retiring this feature as it was very useful for B&Bs. The explanation is “that it was not widely used”, similar to Facebook retiring it’s lists feature earlier this year (and there is a workaround for them at least) the feature was a victim of the fact that hardly anyone used it, because most didn’t even know about it.
If you do want to explore Youtube slideshows, you have until the 20th to do so. Youtube says it won’t be doing away with any videos created with it prior, so if you have a few minutes and some good still photos, take advantage of it now. The slideshow feature can be replicated with other programs (I am looking into good suggestions for replacing) but access to the availability of royalty free music (that Youtube provides with the slideshow creator) is not as easily replaced.
I had done a blog in 2014 about using the slideshow option, so if you would like to play with it in the interim of the feature going away, please visit https://chefforfeng.wordpress.com/2014/02/27/how-innkeepers-can-leverage-youtubes-photo-slideshow-option/. You may need to use Firefox (recommended), Safari or Internet Explorer as Google Chrome is blocking the Flash plugin used to create the show.
If you have a current version of Powerpoint (within the last 4 years) there is an option of turning your slides (with effects) into a video that is uploadable to Youtube.
While there are literally 100s of options for programs to do slideshows and export to video ranging from $29.99 to $99.00, and many more in the higher price ranges with more bells and whistles, there are not many options out there for free.
Windows Movie Maker (PC only) (http://www.windows-movie-maker.org/) is one option that Windows users can download for free. Avid Media Composer (PC or Mac) is another, but maybe for the more technological inclined (http://www.avid.com/media-composer-first). I would very much recommend not downloading many of the other options that tout themselves as “free” without first checking them out heavily online. Many contain Spyware and Adware which can be even more malicious, and in many cases much harder to get rid of than regular viruses.
Kizoa (https://www.kizoa.com/) is one online option, but the free version limits what you can do. I have not trialed the paid version but it looks promising. There are several others online as well that offer “free” but with limitations as well. I’d recommend testing out the online ones available, with the caveat be careful what links you click on, especially if the program landing page has lots of ads on it, similar to the downloadable options for slideshow editors, be cognizant that some links may take you to malicious sites.
We are continuing to research other options for this and will post an additional post when (and sadly if) we find more comparable (free) equivalents to Youtube Slideshow Creator, Avid we had been aware of prior, and Kizoa we came across today and trial tested (and recommend to check out as a possible option) after looking at and testing about two dozen other options today.
by Heather T. | Aug 9, 2017 | Blog, Lodging, Marketing, Social Media
Did you know you can download a full backup of your Facebook business page, including all the photos, videos and posts you have posted since you started your page?
Why back up?
- Ever look for that illusive post, you KNOW you posted awhile back but couldn’t find?
- Many innkeepers upload great photos of the inn and the surrounded area to their business page, but never back it up to their computer for use in other social media, or to have a copy for their media kit or other advertising?
- Have you uploaded regular videos to your page, or Facebook live videos and want to re-purpose them? Social Media Examiner (one of my favorite sites) wrote a great post last year: How to Repurpose Your Facebook Live Videos which gives some great ideas about re-purposing and gives instructions for downloading one video at a time, but downloading the archive takes a step out.
You can also download individual albums, which I would also recommend doing frequently if you don’t want to download a full archive.
Downloading the full archive though is a piece of cake, once you select “download the archive” it will walk you through some additional steps and it will also send you an email letting you know the download is ready.
Don’t forget you can also back up your personal Facebook account photo albums, which is also worth doing occasionally, especially mobile uploads.
Facebook may also be rolling out a new feature for Facebook admins, I have only seen this option from new pages that have been created, but I hope it’s not just a test, but something they will add to all pages for the admins, it would be great to be able to invite connections and give them a more personalized invite than just “like this page”. When you receive an invite to like a page, a small text editable invite looks like it can be attached to it.
There are some new options for Facebook group admins if you want to check out the changes, click here for a brief overview.
