Marketing Checklist for Bed and Breakfasts

Marketing ChecklistI’m looking forward to being at the Midwest Inns Association Innkeeping Conference the first week of December.

In advance of that I did a new version of my marketing checklist geared specifically towards Bed and Breakfasts that I hope some people might find helpful.

This list can be a guide for aspiring innkeepers OR for innkeepers that want to up their marketing game a little and maybe explore some things they haven’t thought of or tried prior.

This is meant to be a working document for innkeepers, so you can download this list in Excel, go the file menu and then to “download”. If you use Google docs/drive, you can also make your own copy to edit it by going to the file menu and then “make a copy”.

I know I promised to do “A questions to ask a Inn Broker“, and that’s coming next. In putting together questions, I thought it would be helpful to give some more explanation behind each question and it’s been turning from a short form blog post into a bit of a novel.

Exit Strategies for Bed and Breakfasts

Exit Strategy ImageThe Importance of an Exit Strategy for B&Bs

I had written this up a few years ago. The Midwest Association of Independent Inns contacted me recently, asking for information, articles and other information I might have bookmarked, specifically for Bed and Breakfasts on exit strategies, to include in their newsletter. I found this in my archives and realized I had never shared it before.

While most of this is typical advice you can find in many exit strategy guides, I included some suggestions on how you can let guests and future guests know your inn might be, or is for sale, without being blatant about it which I have not seen in most checklists.

Our blog topic for the next post will be on questions to ask a business broker before engaging them to sell your business.

  • Plan well in advance, ideally years before intended sale. The best time to start preparing for a sale is when you have the energy to start putting together the information for it, even if it is for years down the road.
  • Regularly assess business and lifestyle goals to ensure alignment.
  • Avoid burnout and declining property value, which can significantly affect the sale price. Keeping an eye on the interest rates and the market can give you a heads-up in advance about when it’s time to sell.
  • An exit strategy may change over time, so revisit periodically. An exit strategy is not just about selling, but about preparing for your next phase of life. It allows you to maximize the value of your inn or B&B, and ensures a smooth transition for you, your staff, and your guests.

Establishing Goals

  • Consider plans for the property (keep in the family, sell it outright, etc.) and discuss with family members if applicable.
  • Evaluate personal career/lifestyle goals, including retirement plans or new ventures.
  • Assess if innkeeping still meets your needs; consider if minor changes could reinvigorate your passion. Why did you get into innkeeping in the first place?
  • Think about your ideal timeline for exiting and how flexible you can be. Goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Be honest with yourself about what you want and need, as this will guide your entire exit process.

Alternatives to Selling

  • Hire managers or a management company to reduce your day-to-day involvement.
  • Close the business, but keep the property if you have an emotional attachment to the building.
  • Family succession requires careful planning and open communication, start sooner rather than later.
  • Bring in partners to share responsibilities and potentially set up future buyout.
  • Manage-to-own agreements can help transition to new owners over time.
  • Leasing options allow you to retain ownership while stepping back from operations.
  • These alternatives can provide flexibility and may be useful if market conditions aren’t ideal for selling.
  • Each option has its own legal and financial implications, so consult with professionals before deciding.

Preparing to Sell

  • Get financials in order; clean and up to date books are crucial for buyer confidence and accurate valuation.
  • Prepare your property by addressing deferred maintenance and enhancing curb appeal. Even small fixes and improvements can make a huge difference when showing the property.
  • Consider professional inspections to identify and address issues proactively.
  • Prepare yourself mentally for the emotional process of selling and transitioning. For many innkeepers, their property has not just been their business but also their home of many years.
  • Preparation can take months or even years, but it’s crucial for maximizing your inn’s value. Remember, potential buyers will scrutinize every aspect of your business, so attention to detail is key.

Valuing the Inn

  • Use multiple tools like Capitalization Rate, Gross Revenue Multiplier, Price Per Guest Room**
  • Consider hiring an appraiser for an objective valuation, especially for unique properties
  • Understand that emotional value doesn’t always translate to market value
  • Be prepared to justify your asking price with data and comparables. Valuation is both an art and a science. While formulas provide a starting point, factors like location, property condition, and market trends all play a role. Be realistic but don’t undervalue your years of hard work and goodwill.

** https://calculator.academy/cost-per-occupied-room-calculator/, https://www.cloudbeds.com/tools/adr-calculator/, https://www.siteminder.com/calculate-your-occupancy-rate/, there are many more if you browse Google for ADR, ALOS, RevPAR, GOPPAR, CPOR, NOI and more.

Marketing & Advertising

  • Work with an experienced inn broker on a comprehensive marketing plan. (Questions to ask a broker coming next week)
  • Advertise in industry-specific publications and venues where potential buyers look.
  • Carefully consider how open to be about the sale to protect current business.
  • Consider advertising on social media or listing your business on niche groups where a potential buyer could be waiting as well as state and local groups. Some states have robust listserve newsletters that go out to thousands of people every day. In New Hampshire and Vermont for example there are several dozen town and area ones https://lists.vitalcommunities.org/lists/lists as well as regional ones https://vitalcommunities.org/new-uv-lists/.
  • Prepare a detailed prospectus highlighting the inn’s strengths and potential.
  • Effective marketing can significantly impact your sale timeline and price. A well-crafted narrative about your inn’s history, unique features, and growth potential can attract serious, qualified buyers.
  • On your website, consider adding a subtle section that speaks to the future of the business: “Interested in joining our journey? Get in touch to learn more about potential opportunities to be a part of our continued story.” This can draw in people who may want to invest or inquire about ownership, without having an public or overt “for sale” message.
  • Consider you may have guests that might be interested in being innkeepers. While many innkeepers are reluctant to advertise that their B&Bs are for sale because they are afraid guests might be reluctant to book, keep in mind, being open to selling and subtly putting out there you are open to offers if a good one came along has paid off for some business owners.

A few ways an innkeeper could subtly suggest a property for sale to guests.

When speaking with guests, you could emphasize exciting future opportunities for the B&B without directly mentioning a sale. “We’ve built such a strong business here, and we’re excited about the possibilities for the B&B to grow and evolve in the future.” This plants the seed that the business could be taken over by someone who shares your passion for innkeeping, without openly discussing a sale.

In conversations or marketing materials, frame the business as a “legacy” that could be carried on by someone with fresh ideas. “We’ve loved being a part of this community for years, and we’re excited to see how the next chapter for this B&B unfolds.” This approach communicates that a transition could happen, but focuses on the continuation of the guest experience rather than the sale itself.

You can present the idea of potential partnerships or expansion opportunities without saying it’s for sale. “We’ve been thinking about how someone could bring fresh energy or ideas to take this place even further.” This potentially opens the door for guests or acquaintances to inquire if they’re interested, but doesn’t sound like you’re making a direct sales pitch.

When writing newsletters or posting on social media, highlight positive guest experiences and mention how valuable and rewarding running the B&B has been. Subtly hint that it’s an ideal lifestyle for someone looking to build on what you’ve created: We’ve loved creating memories here for guests, and this B&B has become such a beloved part of the community. We’re excited to see how it continues to bring joy to so many.” This sends the message that it’s an established, well-loved business, which could attract attention from prospective buyers who may follow up privately.

The Sale Process

  • Understand regional differences in the sequence of transactions.
  • Be prepared for a potentially lengthy negotiation process. Many months and some times a year plus long process.
  • Consider tax implications early and consult with a tax professional.
  • Explore various financing options, including potential seller financing.
  • The sale process can be complex and time-consuming. Patience and flexibility are key, as is maintaining the quality of your inn operations throughout the process. Remember, the deal isn’t done until the closing documents are signed.

Transition to New Owners

  • Provide detailed operations manual and hands-on training if agreed upon.
  • Help with staff transition (if applicable) to maintain continuity and preserve institutional knowledge.
  • Help with vendor transition (if applicable) to maintain continuity. You might have guests that love your L’Occitane or Beekman 1802 amenities. Introduce them to your sales rep to make the transition easier if they choose to continue with them.
  • Introduce new owners to key community contacts to support their success.
  • Be prepared for emotional challenges of letting go; consider personal counseling if needed. I’ve talked to so many innkeepers who don’t realize how much of a heartbreak it can be to sell a business (and home) that they have put their hearts into, sometimes for decades.
  • A smooth transition benefits everyone: you, the new owners, your staff, and your guests. While it can be emotionally challenging, a well-managed transition can preserve your inn’s legacy and set the new owners up for success.

Key Professional Help

  • Inn brokers or consultants with specific experience in hospitality properties
  • Accountants familiar with hospitality businesses and related tax issues
  • Lawyers experienced in business and real estate transactions
  • Appraisers with hospitality industry expertise, if needed for valuation or financing. The right team of professionals can make the difference between a stressful, protracted sale and a smooth, profitable transition. Their expertise can help you navigate complex issues, avoid pitfalls, and maximize your inn’s value.

Worth a read for more information about the following links. 8 Business Valuation Calculators from Small Biz Trends.
++2 of the calculators referenced in the original article are no longer online. The article doesn’t give all of the links to the calculators so including them below.

CalcXML
https://www.calcxml.com/calculators/business-valuation

EquityNet
https://www.equitynet.com/crowdfunding-tools/business-valuation-calculator.aspx

ExitAdviser
https://exitadviser.com/mob/value-calculator

BizEx
https://www.bizex.net/business-valuation-tool

Digital Exits
https://digitalexits.com/whats-your-business-worth/

Hadley Capital
https://www.hadleycapital.com/insights/business-valuation-calculator

MassMutual Financial Group
https://www.massmutual.com/financial-wellness/calculators/business-valuation-planner

National Life
https://www.nationallife.com/Financial-Calculators-Value-of-My-Business

An updated Social Media Strategic Plan for Online Crisis for Businesses

Image of blocks and a knight chess piece with the words crisis management on the imageBack in February of 2020, I wrote a post about a crisis management plan for social media (A Social Media Strategic Plan for Crisis. An Outline for Bed and Breakfasts and Other Businesses) I had written it a few years back for a business client and yesterday did a workshop on Reputation Management and was going to share the checklist I had made up.

In reviewing it, a LOT has changed in just four years (Yikes!), so I updated it with some new information, and wanted to put the new version out there so if it’s useful to anyone, I hope it is of help.

My feeling is that with all the shoot first and ask questions later (i.e. “your business did this” and it’s a hot button for people, but that may not be actually the real story) that goes on in social media and online reviews and discussion, it’s better to be prepared in case something does happen, with the hope it never does, then try to scramble to regroup after the fact.

Please keep in mind the reference links to Facebook and other social links change every few years, but they are up to date as of now. In the future, if a link has moved, it’s best to go into every platform’s help section and search for the topic and you will typically find an updated link.

The Chess Piece

The horse chess piece image speaks to me about this topic because the piece is probably, in my opinion, one of the strongest and can be used the most strategically, and it moves the most unconventionally compared to the other pieces. Many chess players consider it as a key piece in winning a game, but can also be one of the weakest. Because knights are bound by a fixed number of movements, they are particularly vulnerable to traps.

When dealing with an online social media crisis, a business can be the knight that saves itself or it can fall into the trap of handling things not the right way, making things worse OR getting complacent and thinking a crisis has passed and stops monitoring, or stops being prepared to deal with if is not “done”.

You can download the plan in (PDF) Social Media Strategic Plan for Crisis or MSWord Social Media Strategic Plan for Crisis or Google Docs (make a copy or download) Social Media Strategic Plan for Crisis. This is an outline and checklist to be changed, or tweaked as needed, and to customize it to your own business.

Looking for ARC Readers

Finding a Location Brick and Mortar Business Book CoverAre you interested in being an ARC Reader (ARC stands for Advanced Review Copy) for new books? These will primarily be business books, but we do have one fiction book in the works as well.

Our next book, Location? Location! Finding a Location for Your Brick and Mortar Business, will be ready to read in mid to late September 2024, with another book on marketing to follow in midwinter.

Signing up to be an ARC reader is an opportunity to read new books before they are “officially” published online and before anyone else.

In return, you agree to provide an honest review on Amazon to help others decide whether the book is worth reading or not. You need to be a current Amazon customer who has spent at least $50 previously to be able to leave a review. If you don’t have an Amazon account or have never used it, we also appreciate reviews on Goodreads. Amazon review guidelines.

I ask that reviews be honest, while I appreciate that people (especially ones that know me) might feel reluctant to leave anything critical on a review. Real reviews do help. And you can be kind AND be constructive at the same time. There is a great post on leaving reviews (positive and not so much) which is worth a read. Constructive feedback IS a gift.

ARC reviews should focus on what makes the book enjoyable or hopefully, in the case of most of my books, educational and valuable to new and existing business owners, while avoiding spoilers or major summaries (since most people reading the review won’t have read the book yet).

Talking about things like: was the information useful, easy to understand and did it give actionable tips or information can help new readers decide if the book suits their tastes and more importantly their informational business needs.

The Book will be sent in PDF format digitally by email about 3 weeks before official publication.

If this is of interest, please fill out the form to sign up! And THANK YOU!

Other Ways You Can Help:

  • The #1 way you can help is to leave a review!
  • Post a picture or quote from one of my books and tag me on Facebook or LinkedIn.
  • Recommend one of my books on Goodreads.
  • Pin or tweet your favorite of my books.
  • Share one of my books on Facebook,  Instagram or LinkedIn.
  • Refer a friend that might find one of the books useful, especially if they are starting a business or in business and might need some help.

Location? Location? Finding a Location for Your Brick and Mortar Business overview:

Ditch the guesswork and navigate the key factors every aspiring business needs to consider before they sign on the dotted line for a property.

Finding a Location for Your Brick and Mortar Business is your roadmap to a thriving business reality. Order your copy today and turn your entrepreneurial dreams into brick-and-mortar success!

Whether you’re dreaming of opening a hair salon, a fitness center or a garden supply center, Finding a Location for Your Business offers the tools and knowledge to find a location that meets your needs and maximizes your businesses potential for success. Discover the secrets to making informed decisions and turning your entrepreneurial dreams into reality.

This comprehensive book covers essential topics such as community assessments, competition research, zoning and planning considerations, traffic counts, crime and safety, parking and traffic flow, employees and housing and much more.

Whether you’re a seasoned business owner or a newcomer to business ownership, this book provides valuable insights, and a detailed location and assessment checklist to help you make informed decisions.

Restaurant Take Out Containers: Leveraging Two Birds With One Take Out Container

Line drawing of a take out containerRecently there was an article on Eater. “Why not bring takeout containers to restaurants?” and I thought, wow this is such a great idea (not rocket science obviously) but I should start doing this. What a great way to save the environment and, by the way, save our favorite restaurants a few bucks in the bargain.

 

Which, of course, led to the inevitable 2 AM neurodivergent thought, OH!, how can a restaurant leverage this? There must be restaurants doing this already, and of course, there were and there are. Restaurants give discounts to diners who bring their own dishes (2019) and many more. One thing that I noticed though about the restaurants and other food service operations that offered this is there didn’t seem to be a ton of thought into “targeted” getting people back in the door. Some offered discounts off of a future meal, some off of a current meal, some free refills (for beverages) but not much real upselling.

 

From a customer funnel point of view, if you want to think about getting repeat customers back in the door, what’s the incentive to get them back in PLUS the incentive to spend more money? 

 

I’d love to see a restaurant out there (and maybe there is, let me know!) who would offer the incentive “BYOC (Bring Your Own Container)” and get a voucher/coupon for a free coffee or tea and our signature dessert.

 

Why that? Coffee or tea doesn’t cost most to provide and if you created the incentive wisely a signature dessert could cost a few dollars or less to make. Tiramisu is cheap to make, so is a scoop of homemade (or a good prepared) mousse with some flavored whipped cream to zip it up. Dessert has a much higher profit margin on it typically than an entrée or appetizer.

 

If you just give them a discount or small incentive, it doesn’t do much for repeats, it can help, but what’s the upsell part of it?

 

If you get them to come in and get drinks, maybe an appetizer and a couple of entrees (make the must order an entrée as part of the small print on the coupon), it’s an incentive to get people in the door and spent money first.

 

Even if it’s a couple who come in regularly and they bring two takeout containers, give them two vouchers. If you look at it from the perspective of how is any different from giving them a $10 off coupon their next meal, it is different because your incentive is to give them something for free but they have to spend money first. Even without a couple ordering appetizers, if a couple’s tab is a couple of entrees (mid-priced restaurant average) 17.99 X 2, plus a couple of soft drinks (up the take if it’s beer or wine) 2.50 X 2, and the regular check average is $50.00 and you just “gave away” $3.50 in product, when it boils down to it that’s pretty inexpensive marketing. If your price points for your menu items are higher, the ratios are even better.

 

You actually get three birds with this: promoting eco-friendly practices, saving money on your own to go containers and getting people in the door for repeat dining. Even if you encourage regulars to give them to others, that’s not a bad thing, it increases brand awareness and you get the same result; you get more people in the door and they order the big-ticket items like entrees (and if your waitstaff is good at the in-person upsell, high profitably drinks).

 

If you are going to try any incentives like this, make sure they contribute to your bottom line.

 

I’ve seen too many restaurant coupons that just give a discount with no stipulations on use or no incentive to get people to buy more.

 

So if you create an initiative to bring in customers, track through what you get out of it. Is it a onetime sale, something that will get people to come in many times or something that will make people spend more money because of the incentive itself?

 

There were a couple of good articles I came across in searching for restaurants that did have to go container incentives that I think would be worth a read.

How can restaurants take advantage of sustainable packaging?

What Are Reusable Food Container Programs?

Book Cover: Finding a Location for your restaurant

 

By the way, my first book just got released on Amazon this weekend in Paperback and on Kindle! Check it out! Finding a Location for your Restaurant: How to Scout the Perfect Location for your Dream of Opening a Restaurant or other Hospitality Business.

Interview Questions to Ask a Chef and General Manager

People shaking hands with one person holding a resumeI had a meeting with a client recently, and a big part of our conversation was about hiring for a restaurant. I had to dig out my notes to send them but realized I don’t think I’ve ever put these questions out on the blog that I have used in the past as part of working in restaurants in management and for the last twenty years in consulting, where I’ve helped interview candidates for positions.

 

While none of these questions are rocket science, and there are multiple websites out there offering lists of 10-20 questions, there are some questions on here that I’ve never seen listed by some hiring sites that have “suggested questions.”

 

It seems that many of the sites had people writing these questions more from a HR perspective and not from an actual restaurant management perspective or experience dealing with some of the realities that working in restaurants engenders.

 

So, if you find a few you have yet to come across, I hope it’s helpful.

 

The one additional thing I’ve found in calling references is to call suggested references but also call any past positions not given but listed on the job seeker’s resume (and to Google their name in quotes as well for any positions worked that they may not have listed, so (“John Doe” Chef Kingston, NH) for example.

 

The one question I always ask of references and non-references is, “Would you hire them back?” if the reply is “Probably not, or no,” that can be a red flag. And in a lot of cases, that’s all you need to know.

 

I always recommend checking your state’s labor laws to find out what questions you can also legally ask past employers.

 

Doing a tag team interview (two interviewers) can also help: one person takes notes, and the other asks the questions. People’s body language and facial expressions can be enlightening when answering questions, but if it’s just you asking, you might miss those if your head is bent writing notes.

 

If you are interviewing multiple candidates, ask to record the interview with their permission because then you can go back and review exactly what was said. I’ve interviewed dozens of people for the same position, and sometimes, interviews get blurred together, and it’s challenging to make a final decision based on memory alone.

 

Two questions I ask both potential working chefs and GMs (that might be kitchen managers or GMs that are in charge of the whole restaurant or food service facility) is:

What can you tell me about this business? (if they didn’t do their homework first regardless of the position hiring for) make it a short interview unless they strike you as a really good candidate. (Anyone worth their salt though will at least look at the website, the really good ones will dig around online)

Is there anything that you see that you think could be changed or adjusted? (related to the  first question).

Interview questions for working chefs and general managers:

What can you tell me about this business? (if they didn’t do their homework first regardless of the position hiring for) make it a short interview unless they strike you as a really good candidate. Anyone worth their salt though will at least look at the website, the really good ones will dig around online)

Is there anything that you see that you think could be changed or adjusted? (related to the  first question).

Some of the questions are somewhat duplicated but asked in different ways. I always liked to throw some repeat questions in that are reworded as sometimes people change their answers. If a chef position is also a head chef or executive chef position, many of the questions asked of a General Manager would also apply.

Working Chef Questions:

  • What are your salary expectations and benefits you’re seeking? Do you have any questions about the position or our restaurant?
  • What specific skills and experience do you bring to our restaurant’s concept and clientele, and how do you align with our values and customer base?
  • What inspired you to become a chef? Or cook?
  • Describe your culinary journey, including your experience with specific cuisines, cooking styles, or restaurant types?
  • How do you handle and adapt to changing food trends and dietary preferences, such as plant-based, gluten-free, or keto diets?
  • How do you ensure food quality and consistency in a high-volume environment?
  • Can you provide examples of conflicts or challenges you’ve faced in the kitchen and how you resolved them?
  • Can you provide examples of conflicts or challenges you’ve faced managing menus, special events, and high-pressure situations?
  • What is your approach to sustainability, locally sourced ingredients, and menu creation?
  • What is your approach to balancing creativity with customer preferences and cost-effectiveness?
  • How do you approach training and developing kitchen staff?
  • What are your long-term career goals in the culinary industry?
  • Can you share an example of a dish or menu item you created that was particularly well-received?
  • Have you done food and wine pairings or food and other types of pairings? Please describe?
  • Describe your leadership style and how you foster a positive and collaborative work environment. 
  • What are your expectations for staff in terms of performance and conduct?
  • What are your proudest accomplishments as a chef?
  • What drives your passion for cooking? 
  • What is your vision for the future of your culinary career?
  • Who are your biggest culinary influences or role model?
  • Are there any specific cuisines or dishes that have impacted your cooking style?
  • What challenges have you faced as a chef? 
  • What are your future goals or aspirations?
  • How do you stay up-to-date with industry trends?
  • How do you balance your personal and professional life?
  • What is your experience in managing a kitchen?
  • What is your experience in maintaining food safety standards? 
  • How do you motivate and lead your kitchen staff?
  • How do you handle equipment maintenance and unexpected changes in the kitchen that might impact service and quality?
  • How do you encourage ongoing skill development among your kitchen team?
  • What are your career goals?
  • How do you balance the demands of the job with your personal life?
  • How do you handle conflicts between staff?
  • How do you effectively train new staff on kitchen procedures?
  • What methods do you use to maintain organization in inventory and kitchen operations?
  • What methods do you use to create staff schedules?
  • What methods do you use to  ensure safety and cleanliness in the kitchen and with your staff?
  • What is your culinary philosophy or approach to cooking, and how do you stay on top of current food trends?
  • What experience do you have with menu development and pricing dishes profitably?
  • How do you cost out a menu?
  • How do you cost out a recipe?
  • How do you mentor any staff that doesn’t have as much experience as you do?
  • How do you identify and source high-quality ingredients?
  • How do you balance purchasing high-quality ingredients with cost effective purchasing?
  • Tell me about your experience accommodating special diets, such as vegan and gluten-free ones, 
  • Tell me about your experience keeping your team motivated during both busy and slow shifts.
  • It’s a slow day, what do you and your staff do? 
  • Are you currently ServSafe® certified? Which certification?
  • Are you familiar with food costing software? If so, which one or ones?
  • What Point of Sale software are you experienced with?
  • Have you ever had a customer return a dish, and how did you handle this situation? 
  • How do you balance preparing perfect dishes with sending food out on time?
  • Have you ever done inventories prior? Please describe the method and how often you were involved in doing them.
  • Have you ever purchased from broadline and speciality vendors? Who and what did you purchase?
  • Do you think it makes sense to purchase everything from one vendor? Or to price compare products?
  • How many vendors have you dealt with prior at a time?
  • Have you ever negotiated prices with vendors?
  • Have you ever had to deal with a vendor that tossed product (meaning they would charge for a flat of produce and had taken out some product, turned the flat over gently and then again to make it look full) or a vendor that didn’t properly deduct tare weight from product deliveries?
  • If you dealt with the above, how do you deal with the vendor?
  • Have you ever run into a situation(s) where you couldn’t afford to make the minimum order for a food delivery and you desperately needed goods? What did you do?
  • Have you ever run into a situation(s) where the restaurant couldn’t afford to pay vendor invoices and bills and your vendors cut you off from deliveries until past due invoices were settled? What did you do?
  • How long have you been managing others?
  • How many staff have you been in charge of prior and what positions?
  • How long have you been managing others?
  • What was your favorite place to work prior and why?
  • Are you prepared to be on call if a line cook or dishwasher doesn’t show up for a shift?

Interview Questions for General Managers:

  • What are your salary expectations and benefits you’re seeking? Do you have any questions about the position or our restaurant?
  • As a general manager in charge of the entire restaurant, how do you reduce operational costs?
  • As a general manager in charge of the entire restaurant handle disciplinary actions with staff?
  • Have you ever had to discipline staff members? For what and tell us about a couple of situations.
  • Have you ever had to fire someone? If so, how many people, tell me about the experience?
  • Have you ever had to hire people? If so, for what positions, tell me about how you approach hiring?
  • Can you describe your experience with managing difficult situations, including a specific example, and how you resolved conflicts involving both front and back of house staff?
  • Can you describe your experience with managing difficult situations, including a specific example, and how you resolved conflicts involving a staff member and customer?
  • Can you describe your experience with managing difficult situations, including a specific example, and how you resolved conflicts involving yourself and a customer?
  • Can you describe your experience with managing difficult situations, including a specific example, and how you resolved conflicts involving yourself and a staff member?
  • Can you describe your experience with managing difficult situations, including a specific example, and how you resolved conflicts involving yourself and an owner or manager above you?
  • What Point of Sale software are you experienced with?
  • Are you familiar with food costing? If so, please detail.
  • Are you familiar with food inventories?  If so, please detail.
  • Are you familiar with setting menu pricing?   If so, please detail.
  • Have you taken a ServSafe® course, and are you currently certified? Which certification(s)?
  • Have you ever taken TIPS® training and are you currently certified? (Important if you have a bar or alchol service)
  • Have you ever taken ServSafe Alcohol® and are you currently certified? (Important if you have a bar or alchol service)
  • Are you prepared to be on call and fill in if someone from the back of the house or the front of the house calls in sick or pulls a noshow?
  • How do you give feedback to employees?
  • Do you become “friends” with employees or do you keep a distance personally? 
  • What is your skill level with MS Office? If so, please detail what programs within MS office. .
  • How do you ensure seamless coordination between the front and back of the house to deliver a high-quality dining experience?
  • Give me some strategies for maintaining food quality and presentation?
  • Give me some strategies for adapting to changing food trends?
  • What measures do you take to adhere to health and safety regulations in both the kitchen and dining areas?
  • Can you describe your experience with creating and managing budgets?
  • Can you describe your experience with maximizing profitability for both the front and back of the house?
  • Have you ever had to deal with employee theft?
  • If you have had to deal with employee theft, what did you do?
  • Have you ever had to deal with an issue of sexual harassment in the workplace with your employees?
  • If you have had to deal with of sexual harassment in the workplace, what did you do?
  • Have you done employee scheduling prior? For what daypart (breakfast, lunch, dinner, other) and for how many staff?
  • Describe the most difficult scheduling problem you have faced as a manager? 
  • How do you approach training, developing, and managing staff to maintain high standards of service?
  • How do you approach training, developing, and managing staff to maintain high standards for food preparation? 
  • What steps do you take to address customer complaints involving both food quality and service issues? Give some examples of how you would deal with complaints.
  • How do you manage your time effectively to oversee all aspects of restaurant operations?
  • What are your long-term goals for improving the restaurant’s performance and success?
  • What do you think, in your own words, are your key responsibilities as a GM, including balancing time between overseeing the dining room and the kitchen, and what operational systems would you use to facilitate this?
  • How do you plan on onboarding and training new hires?
  • How do you plan to manage inventory, and use that data for operational decisions?
  • Can you share strategies for effective staff communication, delegation, and handling issues like understaffing or team conflicts?
  • Describe your leadership style and philosophy?
  • How do you cultivate a strong service culture and manage the demands of the job while maintaining work-life balance?
  • Are you familiar with the legal aspects of running a restaurant, such as liquor licenses (if applicable) and labor laws? 
  • Can you share your experience with restaurant marketing, promotions, and responding to online reviews and public feedback?
  • How involved have you been in menu planning and development? 
  • Describe a strategy you’ve implemented for boosting staff morale and reducing turnover. (and after they give an example) ask them to explain how well it worked and what happened.
  • Describe a strategy you’ve implemented to ensure high standards of customer service. (And after they give an example.) Ask them to explain how well it worked and what happened.
  • Can you give an example of how you’ve successfully managed a diverse team and describe your journey in the restaurant industry leading up to a general management role?
  • How do you balance the needs and priorities of both front-of-house and back-of-house staff?
  • What are your strategies for attracting and retaining customers?
  • What do you think is most important when dealing with customers?
  • What motivates you and what do you find most rewarding about running a restaurant? 
  • What are your strengths, weaknesses, and career aspirations in the restaurant industry?
  • Is there anything else you would like to share about yourself or your experience that might be relevant to this position?
  • What is your strongest qualification for this job?
  • Tell me of at least two reasons this job is a good match for your skills, strengths, experience and background?
  • Give me an example that best describes your organizational skills.
  • If offered the position how long do you plan to stay at the establishment?
  • What new skills have you learned or developed recently?
  • What kind of personality do you work best with and why? And what kind have you had any problems with working with in the past?
  • What irritates you about other people?
  • What do you think you like and dislike about the job we are discussing?
  • Where do you see yourself in five years?
  • What attracted you to this position?