by Heather T. | Nov 19, 2024 | Bed and Breakfasts, Lodging, Marketing, Operations, Starting a Business
I’m looking forward to being at the Midwest Inns Association Innkeeping Conference the first week of December.
In advance of that I did a new version of my marketing checklist geared specifically towards Bed and Breakfasts that I hope some people might find helpful.
This list can be a guide for aspiring innkeepers OR for innkeepers that want to up their marketing game a little and maybe explore some things they haven’t thought of or tried prior.
This is meant to be a working document for innkeepers, so you can download this list in Excel, go the file menu and then to “download”. If you use Google docs/drive, you can also make your own copy to edit it by going to the file menu and then “make a copy”.
I know I promised to do “A questions to ask a Inn Broker“, and that’s coming next. In putting together questions, I thought it would be helpful to give some more explanation behind each question and it’s been turning from a short form blog post into a bit of a novel.
by Heather T. | Oct 1, 2024 | Bed and Breakfasts, Business, Operations
The Importance of an Exit Strategy for B&Bs
I had written this up a few years ago. The Midwest Association of Independent Inns contacted me recently, asking for information, articles and other information I might have bookmarked, specifically for Bed and Breakfasts on exit strategies, to include in their newsletter. I found this in my archives and realized I had never shared it before.
While most of this is typical advice you can find in many exit strategy guides, I included some suggestions on how you can let guests and future guests know your inn might be, or is for sale, without being blatant about it which I have not seen in most checklists.
Our blog topic for the next post will be on questions to ask a business broker before engaging them to sell your business.
- Plan well in advance, ideally years before intended sale. The best time to start preparing for a sale is when you have the energy to start putting together the information for it, even if it is for years down the road.
- Regularly assess business and lifestyle goals to ensure alignment.
- Avoid burnout and declining property value, which can significantly affect the sale price. Keeping an eye on the interest rates and the market can give you a heads-up in advance about when it’s time to sell.
- An exit strategy may change over time, so revisit periodically. An exit strategy is not just about selling, but about preparing for your next phase of life. It allows you to maximize the value of your inn or B&B, and ensures a smooth transition for you, your staff, and your guests.
Establishing Goals
- Consider plans for the property (keep in the family, sell it outright, etc.) and discuss with family members if applicable.
- Evaluate personal career/lifestyle goals, including retirement plans or new ventures.
- Assess if innkeeping still meets your needs; consider if minor changes could reinvigorate your passion. Why did you get into innkeeping in the first place?
- Think about your ideal timeline for exiting and how flexible you can be. Goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Be honest with yourself about what you want and need, as this will guide your entire exit process.
Alternatives to Selling
- Hire managers or a management company to reduce your day-to-day involvement.
- Close the business, but keep the property if you have an emotional attachment to the building.
- Family succession requires careful planning and open communication, start sooner rather than later.
- Bring in partners to share responsibilities and potentially set up future buyout.
- Manage-to-own agreements can help transition to new owners over time.
- Leasing options allow you to retain ownership while stepping back from operations.
- These alternatives can provide flexibility and may be useful if market conditions aren’t ideal for selling.
- Each option has its own legal and financial implications, so consult with professionals before deciding.
Preparing to Sell
- Get financials in order; clean and up to date books are crucial for buyer confidence and accurate valuation.
- Prepare your property by addressing deferred maintenance and enhancing curb appeal. Even small fixes and improvements can make a huge difference when showing the property.
- Consider professional inspections to identify and address issues proactively.
- Prepare yourself mentally for the emotional process of selling and transitioning. For many innkeepers, their property has not just been their business but also their home of many years.
- Preparation can take months or even years, but it’s crucial for maximizing your inn’s value. Remember, potential buyers will scrutinize every aspect of your business, so attention to detail is key.
Valuing the Inn
- Use multiple tools like Capitalization Rate, Gross Revenue Multiplier, Price Per Guest Room**
- Consider hiring an appraiser for an objective valuation, especially for unique properties
- Understand that emotional value doesn’t always translate to market value
- Be prepared to justify your asking price with data and comparables. Valuation is both an art and a science. While formulas provide a starting point, factors like location, property condition, and market trends all play a role. Be realistic but don’t undervalue your years of hard work and goodwill.
** https://calculator.academy/cost-per-occupied-room-calculator/, https://www.cloudbeds.com/tools/adr-calculator/, https://www.siteminder.com/calculate-your-occupancy-rate/, there are many more if you browse Google for ADR, ALOS, RevPAR, GOPPAR, CPOR, NOI and more.
Marketing & Advertising
- Work with an experienced inn broker on a comprehensive marketing plan. (Questions to ask a broker coming next week)
- Advertise in industry-specific publications and venues where potential buyers look.
- Carefully consider how open to be about the sale to protect current business.
- Consider advertising on social media or listing your business on niche groups where a potential buyer could be waiting as well as state and local groups. Some states have robust listserve newsletters that go out to thousands of people every day. In New Hampshire and Vermont for example there are several dozen town and area ones https://lists.vitalcommunities.org/lists/lists as well as regional ones https://vitalcommunities.org/new-uv-lists/.
- Prepare a detailed prospectus highlighting the inn’s strengths and potential.
- Effective marketing can significantly impact your sale timeline and price. A well-crafted narrative about your inn’s history, unique features, and growth potential can attract serious, qualified buyers.
- On your website, consider adding a subtle section that speaks to the future of the business: “Interested in joining our journey? Get in touch to learn more about potential opportunities to be a part of our continued story.” This can draw in people who may want to invest or inquire about ownership, without having an public or overt “for sale” message.
- Consider you may have guests that might be interested in being innkeepers. While many innkeepers are reluctant to advertise that their B&Bs are for sale because they are afraid guests might be reluctant to book, keep in mind, being open to selling and subtly putting out there you are open to offers if a good one came along has paid off for some business owners.
A few ways an innkeeper could subtly suggest a property for sale to guests.
When speaking with guests, you could emphasize exciting future opportunities for the B&B without directly mentioning a sale. “We’ve built such a strong business here, and we’re excited about the possibilities for the B&B to grow and evolve in the future.” This plants the seed that the business could be taken over by someone who shares your passion for innkeeping, without openly discussing a sale.
In conversations or marketing materials, frame the business as a “legacy” that could be carried on by someone with fresh ideas. “We’ve loved being a part of this community for years, and we’re excited to see how the next chapter for this B&B unfolds.” This approach communicates that a transition could happen, but focuses on the continuation of the guest experience rather than the sale itself.
You can present the idea of potential partnerships or expansion opportunities without saying it’s for sale. “We’ve been thinking about how someone could bring fresh energy or ideas to take this place even further.” This potentially opens the door for guests or acquaintances to inquire if they’re interested, but doesn’t sound like you’re making a direct sales pitch.
When writing newsletters or posting on social media, highlight positive guest experiences and mention how valuable and rewarding running the B&B has been. Subtly hint that it’s an ideal lifestyle for someone looking to build on what you’ve created: “We’ve loved creating memories here for guests, and this B&B has become such a beloved part of the community. We’re excited to see how it continues to bring joy to so many.” This sends the message that it’s an established, well-loved business, which could attract attention from prospective buyers who may follow up privately.
The Sale Process
- Understand regional differences in the sequence of transactions.
- Be prepared for a potentially lengthy negotiation process. Many months and some times a year plus long process.
- Consider tax implications early and consult with a tax professional.
- Explore various financing options, including potential seller financing.
- The sale process can be complex and time-consuming. Patience and flexibility are key, as is maintaining the quality of your inn operations throughout the process. Remember, the deal isn’t done until the closing documents are signed.
Transition to New Owners
- Provide detailed operations manual and hands-on training if agreed upon.
- Help with staff transition (if applicable) to maintain continuity and preserve institutional knowledge.
- Help with vendor transition (if applicable) to maintain continuity. You might have guests that love your L’Occitane or Beekman 1802 amenities. Introduce them to your sales rep to make the transition easier if they choose to continue with them.
- Introduce new owners to key community contacts to support their success.
- Be prepared for emotional challenges of letting go; consider personal counseling if needed. I’ve talked to so many innkeepers who don’t realize how much of a heartbreak it can be to sell a business (and home) that they have put their hearts into, sometimes for decades.
- A smooth transition benefits everyone: you, the new owners, your staff, and your guests. While it can be emotionally challenging, a well-managed transition can preserve your inn’s legacy and set the new owners up for success.
Key Professional Help
- Inn brokers or consultants with specific experience in hospitality properties
- Accountants familiar with hospitality businesses and related tax issues
- Lawyers experienced in business and real estate transactions
- Appraisers with hospitality industry expertise, if needed for valuation or financing. The right team of professionals can make the difference between a stressful, protracted sale and a smooth, profitable transition. Their expertise can help you navigate complex issues, avoid pitfalls, and maximize your inn’s value.
Worth a read for more information about the following links. 8 Business Valuation Calculators from Small Biz Trends.
++2 of the calculators referenced in the original article are no longer online. The article doesn’t give all of the links to the calculators so including them below.
CalcXML
https://www.calcxml.com/calculators/business-valuation
EquityNet
https://www.equitynet.com/crowdfunding-tools/business-valuation-calculator.aspx
ExitAdviser
https://exitadviser.com/mob/value-calculator
BizEx
https://www.bizex.net/business-valuation-tool
Digital Exits
https://digitalexits.com/whats-your-business-worth/
Hadley Capital
https://www.hadleycapital.com/insights/business-valuation-calculator
MassMutual Financial Group
https://www.massmutual.com/financial-wellness/calculators/business-valuation-planner
National Life
https://www.nationallife.com/Financial-Calculators-Value-of-My-Business
by Heather T. | Dec 9, 2020 | Bed and Breakfasts, Blog, Marketing, Operations, Social Media
About 4 years ago I had written a blog post about Planning Ahead for Your Bed and Breakfast Promotions and this ties into the new calendar I’ve put together (below) and your content scheduling, or you can adapt or just use one format or another. Here is the online spreadsheet from that post (don’t forget you can download it and it does have multiple tabs). Tips on downloading or copying if needed near the bottom of the post.
At the beginning of this year with Covid hitting and B&Bs being closed or having a limited business, the big question was what to post, so I had designed this campaign with posting ideas https://betterwaytostay.com/campaign/. And the idea can still be used at any time.
I’ve had several questions from friends and other B&Bs if I was going to do the annual National and other Days of interest list that I do once a year compiled from a bunch of sources around the web. Since I had just finished next year’s calendar I am happy to share, but I also added some other tips (in the additional documents in the post) that might make posting and figuring out when to post for specials and other events (like Holidays) a bit clearer and hopefully easier.
It’s much easier to take about an hour at the beginning of the year, if not before, and develop at least a rough outline for your content calendar for the year and add to it (or subtract) as needed. Here are some content calendar ideas that I hope will help you start to develop a content calendar. The National Days is just a starter and I know every marketer under the sun pushes it, but it is admittedly a great “starting” point. I spent about 4 hours collating National, International Days and other Days of interest including as many food ones as I could find. This might be useful for restaurants as well looking for a few ideas to post. If you know of any I missed please let me know and I’ll add them in.
National and More Days for B&Bs (with some specific days as prompts)
National and More Days for B&Bs (no selections/prompts)
Calendar Example for a B&B. This is an example of a property going through the list and leaving the ones they might be interested in using for potential posts or blog or video posts. It doesn’t mean a property will do them, it just means a property found something interesting in the list, something that speaks to them (military family), a love of fun (Soylent Green Day or UFO Day for those with a sense of humor and love of Sci-fi), particular food days that resonate with things the B&B serves for breakfast, etc. Note this list is 11 pages pared down from 17.
Calendar Example for B&Bs with Specials. This is an example of preplanning your yearly calendar for posts and promotions that can be used stand-alone or in conjunction with the spreadsheet mentioned at the beginning of the blog. I only did the first couple of months but hopefully, you can get a good idea of how to go about adding information both for notes for yourself and scheduling posts for any ongoing specials or holidays you want to promote.
This is a PDF fillable calendar. (please download to fill) that you can fill in and print off or just print off and write in ideas (note please save it as a separate document or it may not save any inputted text). I would suggest making a checkmark next to the ones you’ve done, plus making any notes about engagement, likes, shares, and comments, these will help direct you in the following years if you want to do similar posts or promotions.
Content Calendar Sample Format. If you prefer a calendar type format instead of a spreadsheet or word document for figuring out your posting schedule you can use a format like this. There is no wrong way to do this, you find the format that works the best (and easiest) for you and go from there.
Blank Calendar-Sample Tracking. (I like to track likes, comments and shares on a seperate sheet, but you can also handwrite if that works for you (see below example). It helps if you note what you started with for each channel and ended with for each channel. Facebook January 1-352 Likes, January 31-386 Likes, etc. this will help you track progress and you can review quarterly to see whether what you are doing is actually working or not.
Content Calendar with Handwritten Notes *note circles mean a link to the inn’s website main or sub-page or blog post on the website.
Something some B&Bs don’t do is link to their website or a specific page on their website in posts at least once a week. If you are wondering about conversions and clicks from social media (and why you are not getting many or any) it’s something you need to look at.
I was talking to an innkeeper earlier this week and she was complaining that while her posts on Facebook were getting a lot of engagement, she had not gotten a single click through from Facebook in more than 3 months according to her Google Analytics. Not one of her over 100 posts had a link to the website in the post body itself. People tend to forget once someone has liked a page, the only link (unless you remind them in the posts that show up in their Facebook personal feed) to your website is back “on” the business page itself. People will not double click to search for the link.
This is How to make a copy or download a document (for reference if you want to use anything mentioned here offline or copied digitally)
I’d also recommend checking out You Need This 2021 Marketing Calendar [Free Templates] and his spreadsheet of helpful links and dates which does have things like the NHL Winter Classic, PGA Tournament of Champions, and the Grammy’s dates if these are things that you want to tie into your marketing but does not have the majority of the food dates that mine does. My calendar has most of the same information plus food but is missing sports and TV related events.
If you find any of the information above useful, we always appreciate a follow/like on our Facebook page (we don’t post a ton there as I personally prefer being able to chat with people but I am on FB pretty much all day during the week and your welcome to message me anytime) but would appreciate a page like and happy to reciprocate if you let us know your business page link, or you can connect on Linkedin or Twitter or just come say hello .
If you know someone that can use some social media help and would like to be able to learn it and manage it themselves (that’s what we do, we teach it) instead of paying an external company to manage it, please give me a call (860-326-0721) or email me, we are happy to help. Cheers and Happy Holidays. Please stay safe out there!
by Heather T. | Sep 30, 2020 | Bed and Breakfasts, Lodging, Marketing, Opinion
COVID is an issue with lodging, whether you believe it is a real threat or not. Studies by industry experts have shown that a large majority of people traveling take it seriously and are concerned for the cleanliness and sanitation of a facility.
Recent news highlights that many hotels and homestays as well are not paying attention to standards even though they tout they are.
Where does this leave other legal lodging properties?
It leaves us with a golden opportunity to capture the market of people who are leery of traveling and are very concerned for their safety. While most B&Bs and other lodging properties are making a point somewhere on their websites of mentioning what they are doing to keep guests safe, Some are not. That needs to be fixed, especially if your property is implementing additional safety standards. Your potential guests won’t take the time to inquire, they will just go elsewhere.
I did want to point out some things I am seeing that can be improved and adjusted with many of the properties that ARE advertising what they are doing. One of the biggest pitfalls I am seeing is the use of pop-up boxes. Pop-up boxes are great, I love pop-ups, BUT not so great for advertising what you are doing for cleaning and safety standards if that is the ONLY place you are letting guests know about it. I am seeing a lot of properties have these boxes, but nowhere else on their site are they talking about the additional steps they are taking.
As a guest, I may (or may not) bother to read the popup, once it’s closed, it’s gone. What if I have questions? What if I did want to now read it but now can’t do so because I’ve closed the pop-up? I am not going to search and I probably won’t bother to inquire, I’ll go elsewhere. I’d add the pop-up boxes that go on for over a page, the ones with the fancy script that’s impossible to read and the text that’s font size 6 where even with a magnifying glass it’s hard to read as ones that are not helping to properly let guests know what your property is doing. 2 out of every 3 properties with pop-ups only have the information on the pop-up. I’ve been tracking this as I look at dozens of property websites a week.
As a guest, and in normal times I am one frequently, I want to know what a property is doing to keep me safe. If I had to travel now, I would definitely stay in a B&B, with the caveat that I can find easily what the property is doing to keep me (and other guests, and themselves) as safe as possible.
While I do agree we don’t want to go overboard, think of how a guest or potential guest views your site to potentially make a reservation (looking at your Google Analytics would help as well), they land on your home page (and may not scroll down below the fold if that is where you have your safety information listed). Where else if anywhere is your safety information listed? Is it a separate page? Do people know to go there, ie is it under the same drop-down tab as your rooms? Does it have a brief mention on your rooms pages or your policies page or your reservations platform? Have you posted about it on Facebook or other social media? How many times? If it was only once, how about mentioning it every few weeks? Have you taken advantage of Tripadvisors ability to let guests know what you are doing additionally? What about Yelp? What about your Google My Business listings?
If your property is taking the extra time and added expense to enhance your cleaning and safety standards, please let your guests know about it. They want reassurance and you can advertise that you care, but you need to let them know you do in ways they will actually see and remember.
by Heather T. | Apr 28, 2020 | Bed and Breakfasts, Marketing, Opinion, Social Media
If you just want the Instagram hack, skip to the bottom links 🙂
I’ll be the first one to admit, I’m not terribly fond of Instagram, one of the primary reasons being it’s smartphone-based, and I really don’t like my cell phone much.
To me it’s useful, it’s a tool I use for taking bad pictures (an iPhone 6 doesn’t take the best photos), getting texts from family and a few friends (mostly because I don’t give the number out much) and to check email in a pinch. Oh and I also use it a lot for Google maps and navigation.
What I don’t want is to be tied to it 24/7 like so many of my friends and family are, checking the damn thing several dozen times per hour. I am already on a computer working 12+ hours a day usually. Downtime is a good book, not checking Pinterest boards or scrolling through social media feeds.
One of the other reasons I am not fond of Instagram and this from a purely marketing perspective as well as a time perspective, is most of the photos I have are desktop-based or I take photos with a digital SLR camera, which I love, and so most photos end up on my main computer. To post anything to Instagram by smartphone I would have to transfer them by connector cord or digitally and that seems like a waste of time, add in the fact that I have a million thumbs and it takes me 5 minutes to type in a text message in the first place, Instagram is not my fave rave.
About a year and half ago I came across a blog post talking about using Instagram from the web and was overjoyed, a way around having to post by phone! The hack was only for Google Chrome and I’ve been showing other people how to do it since then. It came up recently asking if I knew if you could post via computer with other browsers and I was not aware of how to but supposed you probably could.
With that in mind. I messed around online a bit and I found you can post with Firefox and Microsoft Edge. I would imagine you can with a Mac, but I don’t have one to test it on but did find this, if this is current enough and works, if anyone tries it please let me know. https://www.howtogeek.com/howto/12663/view-mobile-websites-in-windows-with-safari-4-developer-tools/ . I did not try it on Microsoft Explorer because quite frankly Explorer is not the safest browser and if you are still using it I’d encourage a switch to pretty much any other one out there.
Using Instagram from the web does have downsides, you can’t post videos, you can’t save drafts and you don’t have access to many of the bell and whistle options in the back-end of mobile-based Instagram and you can’t run ads on it unless you are doing it connected to Facebook. The plus side is you can set up an Instagram account this way, set up your profile, add a profile picture, follow people, comment and like posts and direct message people, PLUS you can post pictures directly to Instagram from a desktop/laptop-based browser.
If you do want some options for scheduling Instagram posts and keep in mind I get biased by price (I prefer free) but I also don’t like software that glitches easily or often or customer support that is non-existent or takes forever to get back to you (Hello Facebook!). So with that in mind……
Buffer (Free and Paid)-I LOVE Buffer
Later (Free and Paid)-tried it more than a few times, glitched quite a bit
Hootsuite (Free and Paid)-tried it more than a few times, glitched quite a bit and I find the interface not the friendliest
Tailwind (Paid)-very good for Instagram and Pinterest
Posting cheat sheets in PDF:
Instagram from a web browser in Firefox
Instagram from a web browser in Google Chrome
Instagram from a web browser in Microsoft Edge
Have fun! And if you are a Bed and Breakfast reading this, don’t forget you can participate in the ALP Better Way to Stay Get Heads In Beds Initiative starting May 1, 2020. More information at https://betterwaytostay.com/campaign/
by Heather T. | Apr 14, 2020 | Bed and Breakfasts, Blog, Lodging, Marketing, Social Media
So I think I’ve sent these links out including the post ideas several hundred times within the last few weeks so thought if anyone else might find them useful, have at it. 🙂
Resource Links for Social Media and other online tools I use quite a bit:
Canva
Youtube
Pinterest
Instagram
Twitter
Facebook
Linkedin
Google Docs & Spreadsheets Tutorials
To reduce Image File Size
Remove Image Background
CloudConvert File Converter
Free PDF editor & form filler (use the free online version)
Stock Photo Information
Model Releases (for adults and children)
25 Blogging ideas for Inns and B&B’s (also useful for things to tweet about or blog about or use for other social media) plus more underneath crisis related as hard sell advertising is not recommended right now.
- Recipes: recipes you use, recipes you’ve come across that sounded good that the inn is going to try at some point, recipes given to you by guests or friends (including other innkeepers).*caveat: No poaching of Google images, take the photos yourself or buy from a stock photo source or guests may have pictures to share with you (always credit them) Good images can be obtained for around a buck from stock photo sources. If the recipe is something you serve on a regular basis, highly recommended you take an actual photo or use stock that comes very very close to the real thing. I hope I don’t have to explain why ?
- Recipe failures with a funny story.
- Guest Comments.
- Your Inn in the News.
- Area attractions in the news.
- A frequent and Loyal Guest in the News.
- Specials and Packages at your inn. (wait until things are closer to opening up, but mention them as reminders)
- Area Attractions with contact information about the attraction, a weblink, directions and why its interesting.
- Area attractions reviews (including dining).*caveat: especially if its dining, make sure it’s a review that a recent guest or guests had and not your personal point of view, i.e. don’t piss off the locals that might refer you.
- Trip Itineraries for Guests, make a custom Google map pined with locations (this is free by the way and easy to use)
- Pictures of the inn: if it’s food give a title to it if it’s not accompanied by a recipe, if it’s a particular location in or around the inn, describe it.
- Pictures of happy guests, with their permission and preferably in writing. Customizable Model Releases in MS word. (link below)
- Area Events going on, you can also tie this into area restaurants having specialty diners or wine tastings.
- A brief, “we get frequent questions “about” and put in answers.
- What does your inn do to differentiate itself from the others.
- You just found a new product you are using it and love, be it food or a new fabric softener, describe it and explain why you love it.
- Funny guest stories. *caveat: make them funny and only funny, proof heavily to make sure they are not negative in any way. While a wife may go into the wrong room by mistake in the middle of the night may have very amusing consequences, it raises things like don’t they have locks on the doors? (even if you do and point out they didn’t lock them) etc. etc.
- Do some food specific reviews. You have a couple of apple orchards nearby. Do some write-ups on the apples, do some research on types of apples, link to sources.
- Research and write about area birds that come to and hang around the inns, pictures are always a plus.
- Research and do some write-ups about the area plants and trees in the area. You have a historic stand of black birches in the area, some history, background (and pictures) you grow opal basil in your inn garden, tie it into some recipes you use and write about the difference in taste and appearance between that and regular basil.
- Ask for feedback, from blog readers and from prior guests. You just went from goose down pillows to memory foam pillows. Ask for some thoughts from people; don’t forget to include the link to this blog article when you do your next email blast.
- A bio of yourselves and/or your staff.
- A book review or commentary about a local author.
- Suggestions for weather/time of year guests. i.e. August is prime season for ticks in New England, add tick repellent tips, wear white, use a good repellent (which we also keep extra of the at inn by the way) etc. etc. On hot muggy days our guests like to go to a cool shaded out of the way place to dip and bring a picnic (provided by the inn as an amenity of course).
- Targeted things to do, coming with an elder relative, they might like…. Coming with young children, they might like….Bringing your dog, you and your pup might like……
Originally on: 25 Blogging Ideas for Inns and B&Bs (and other posting channels)
Some Additional ones from recent blog posts (Covid Crisis)
- What you are doing or going to do in the community to help.
- Testimonials and reviews from past guests.
- Recipes you make normally (with lots of pictures) tie some quotes from past reviews in there too.
- If you are learning a new skill or more “about “something (highly recommended) write about it!
- Tips on recipes substitutions and also cooking recipes or tips that people can do with limited ingredients.
- Local news (and other news) of people reaching out and doing something nice for others. Everyone needs the positive right now.
- Photos of things in the inn, not necessarily rooms, but closeups and write a story about them.
- Photos of outside the inn, wide shots and closeups too, as Spring comes, flowers and other plants are going to be coming up and blooming, sharing beauty is always a positive. People need it and will continue to need it.
- Test recipes (if you are going to or can play with new ones) ask for feedback on posts, what do people think? Or just post the link and add some text.
- Do online cooking tutorials or demonstrations. Live stream it if you are up for it.
- Other skills or other hobbies you can share online
- If you have dogs or cats (or other animals) at your inn and you are not already using them for marketing, now is the time.
- Talk about some of the things you have in the inn and WHY you like them and use them.
Originally on Working towards future heads in beds and Restore, Engage, Aggregate, De-stress and You for Innkeepers
And ALP (Association of Lodging Professionals) will have something hopefully useful to help Innkeepers, stay tuned for an announcement on Wednesday afternoon……..
