by Heather T. | Nov 19, 2024 | Bed and Breakfasts, Lodging, Marketing, Operations, Starting a Business
I’m looking forward to being at the Midwest Inns Association Innkeeping Conference the first week of December.
In advance of that I did a new version of my marketing checklist geared specifically towards Bed and Breakfasts that I hope some people might find helpful.
This list can be a guide for aspiring innkeepers OR for innkeepers that want to up their marketing game a little and maybe explore some things they haven’t thought of or tried prior.
This is meant to be a working document for innkeepers, so you can download this list in Excel, go the file menu and then to “download”. If you use Google docs/drive, you can also make your own copy to edit it by going to the file menu and then “make a copy”.
I know I promised to do “A questions to ask a Inn Broker“, and that’s coming next. In putting together questions, I thought it would be helpful to give some more explanation behind each question and it’s been turning from a short form blog post into a bit of a novel.
by Heather T. | Aug 8, 2024 | Books, Business, Business Location, Starting a Business
Find a Location for Your Brick and Mortar Business was just published and one of the things that I thought might be useful to do was to go into a little more detail about some individual types of brick and mortar businesses, and some specifics on what to look for when doing a location assessment.
For example, scouting a location for a new hair salon has its own variables to consider above and beyond the information in the book, as does starting a auto detailing business and while most things (in the book) are applicable to any business, I wanted to elaborate more and drill down a bit for some additional things that can help any new or relocating brick and mortar business get started when doing a location assessment.
I originally had grand plans to do these as part of the book, but with all of the different types of brick and mortar businesses out there to go over, I probably would have finished it in the next century or so and at that point we might be talking about which planet to start a business on, not which street corner. 🙂
I take requests, so while I’m going to bounce around in between business types, if you are just starting a business and would like some pointers about what to look for when doing your location assessment please reach out. Information and feedback is free but I can’t promise to not make a blog post out of it, I promise to not share any personal/business information unless you are ok with it first though.
Now onto details.
Suppose you want to start an Auto Detailing business?
Here are a few tips in addition to our recent book that might be helpful in looking for a location.
Ensure the site is easily accessible for customers and provides ample parking and parking spaces are wide enough so that people with higher end cars won’t be afraid to park in your lot. Your target market is typically going to people with a bit of disposable income who can afford to have their car detailed and tight parking which can cause door dings and other body damage can be a detractor especially for repeat customers.
Opt for a location that allows you to maintain a clean, professional appearance to attract clients. Your service is cleaning/detailing cars, a brick and mortar location that offers easy clean-up and a facade with bright colors and lots of large clean windows can help appeal from a visual standpoint plus showcase any luxury or antique cars you might have detailed while they are waiting for customers to pick them up. Don’t forget about what the neighboring buildings and businesses look like as well.
Ensure good signage opportunities to promote your detailing services. While car detailing isn’t typically a walk in proposition, you do want to make it easy for customers who have made appointments to find you and depending on your location, traffic speed on the road and other factors, how far away can people see your sign, read it and then have time to pull into your business comfortably?
Consider locations near complementary businesses, like car dealerships (new and used) or service centers, to attract more clients. Depending on your location (near water bodies or tourism areas), you may also want to consider a lot size and entrance that can accommodate customers bringing in boats (which may be detailed prior to or after winter storage) and RVs.
Auto detailing requires large amounts of water for detailing vehicles. The location must have a reliable and adequate water supply to support the business operations. The location should have access to a consistent and high-volume water source and be able to properly manage and dispose of the wastewater generated from the business, either through connection to a municipal sewer system or the ability to install an on-site wastewater treatment and disposal system.
We would suggest doing a water quality test as well, hard water can leave spots and mineral deposits on vehicles. If the location checks all the boxes but has hard water, make sure you estimate what a water treatment system will cost you to install and upkeep when doing your business plan and projected financials.
Don’t forget to check zoning regulations to make sure the location allows for this type of business.
One additional tip, additional markets to promote to that may be good customer bases are car sellers who want to get their vehicle in tip top shape prior to selling private sale, or to a dealer, so it has better eye appeal. If this is a market you want to want to pursue, an value add on would be a service taking professional pictures of the vehicle for sale and assisting with a good sales writeup for people considering private sales of their vehicles.
