Upcoming SCORE Workshops

Road sign saying Road to Recovery AI Next ExitThese are some of the upcoming SCORE workshops I am teaching for Merrimack SCORE. All are welcome to attend, they are free 🙂 Just be warned you will have to listen to a short shameless sales pitch about how wonderful SCORE is and how everyone should sign up and take advantage of free SCORE mentoring.  Check out some of the other workshops our Chapter is also hosting this month. The podcasting one sounds really interesting! Find more information at: https://merrimackvalley.score.org/take-workshop-4.

In all seriousness though, if you are a business owner or starting a new business, even if you are not interested in getting a business mentor, I very much encourage you to check out the SCORE content library. With hundreds of recorded webinars, articles and resources for every stage of business it is truly a wealth of information. SCORE helped start my business in 2003 and for that I am eternally grateful. I love being a SCORE counselor and giving back to the business community (hint hint we are always looking for mentors…..) and I have really enjoyed mentoring small businesses so far.

June 2, 2020, 2:00 pm EDT: Online Reputation Management
Learn how to respond (and not respond) to Google My Business, Yelp, Tripadvisor (if applicable) and other review sites comments and reviews. Reputation Management is not just about reviews, social media comments are always a part of it: learn how to respond to Facebook, Twitter and blog or forum comments. Learn which sites have management responses enabled and what methods you can use to combat reviews by competition or by people who have never used your services or bought your products. Find out how to use negative feedback constructively and how to set up review and comment alerts. We will also review good techniques for responding to reviews including proper customer service oriented keywords to include.
Register at: https://merrimackvalley.score.org/event/online-reputation-management

June 9, 2020, 2:00 pm EDT: Practical Steps to Recovery for Your Restaurant and Foodservice Establishment
Please join as we review some of the industry issues that are affecting and will continue to affect the foodservice industry for some time. We will be reviewing menus, industry shortages and projected shortages and the effect of an interrupted supply chain on the industry and what establishments can do to balance those issues. We will also address how to focus on the free and very low cost advertising venues that establishments can take advantage of and further leverage especially prior to a reopening or operating in limited capacity. Additionally we will touch on coop marketing and supply as well as further exploring food and menu re-purposing.
Register at: https://merrimackvalley.score.org/event/practical-steps-recovery-your%C2%A0restaurant%C2%A0and-foodservice-establishment

June 16, 2020, 2:00 pm EDT: Leveraging Facebook Groups for Business
While businesses do need to have Facebook Business Pages, learn how to leverage and optimize Facebook groups, both starting your own and taking advantage of local and targeted groups. Paying attention to group etiquette and rules as well as learn how to set that up in your own Facebook group and how best to moderate a group.
Register at: https://merrimackvalley.score.org/event/leveraging-facebook-groups-business

Tuesday, June 23, 2020 2:00 PM EST: Social Media for Employers and Jobseekers
For employers, find out how to use social media and Google search to research job applicants the right way without violating privacy or hiring laws. For job seekers (and this is helpful information for employers to know as well) Find out which social networks can be used to enhance your online resume and portfolio, how to clean up your online reputation/profile and how to leverage connectors and search engine optimization to find your perfect job. We will be doing some in depth focus on using and customizing Linkedin, Twitter and Blogging for networking and job hunting. We will also be talking briefly about ATS (Applicant Tracking Systems) that many employers use to organize and review job applicants and applications.
Registration Coming Soon

Tuesday, June 30, 2020 2:00 PM EST: ADA Website Compliance
We will cover what we know about ADA (America with Disabilities Act) website accessibility lawsuits, what is currently required for ADA compliance, the difference between state and federal ADA rules, why it matters that your website is accessible to people with disabilities, and how to help protect yourself from so-called “drive-by” or “surf-by” lawsuits. Even if your business is not required to comply with ADA physical standards, your website should be complying. ADA Website Compliance also ties into the basics of good search engine optimization and is also important in many ways not related to ADA for marketing your business online.
Registration Coming Soon

Tuesday, July 7, 2020 2:00 PM EST: A Social Media Strategic Plan for Online Crisis. An Outline for Businesses
Many businesses large and small don’t think about creating a social media crisis strategic plan until after the fact. Your business is in the news in a negative fashion or a customer decides to have a meltdown online aimed at your company. Planning ahead on how you would approach an online crisis before it happens is key to helping your business survive an incident.
Registration Coming Soon

Tuesday, July 14, 2020 2:00 PM EST: How to Up Your Marketing Game at Tradeshows and Events
This webinar is useful for any type of business. What goes into a good trade show booth and display? Business to Business Expos and other Trade or Event Gatherings are great places to market your business, whether you are a service provider or a business with products to sell. Learn what goes into making a good trade show booth, what types of literature and other items to bring including “just in case” items to plan for every eventuality. We will also touch on virtual marketplaces and virtual events.
Registration Coming Soon