Upcoming February SCORE Workshops

Here are some of the workshops I am teaching next month for SCORE Merrimack Valley and SCORE WMass. 

If you are a new business starting out or even been in business for a long time and need help, please request a SCORE mentor! SCORE, the nation’s largest network of volunteer, expert business mentors, is dedicated to helping small businesses get off the ground, grow and achieve their goals. … SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA). SCORE’s mission is to foster vibrant small business communities through mentoring and education. With the nation’s largest network of volunteer, expert business mentors, SCORE has helped more than 11 million entrepreneurs since 1964. SCORE mentoring is FREE! My chapter in New Hampshire has over 100 mentors! 

Being a SCORE mentor is one of the most rewarding experiences you can have, to give back and help people is truly an amazing experience. SCORE mentors are not paid, we volunteer our time to help other business owners. 

Thursday, February 4, 10:00 AM EST
Leveraging Facebook Groups for Business-Merrimack Valley SCORE
While businesses do still need to have Facebook Business Pages, learn how to leverage and optimize Facebook groups, both starting your own and taking advantage of local and targeted groups. Paying attention to group etiquette and rules as well as learn how to set that up in your own Facebook group and how best to moderate a group. If you are in need of employees, learn what groups out there that you can post help wanted on as well as business oriented networking groups where you can share your business promotions.
Register at https://merrimackvalley.score.org/event/leveraging-facebook-groups-business-0

Tuesday, February 9, 2021 10:00 AM EST
The Art of the S.W.O.T.-Merrimack Valley SCORE
S.W.O.T. Analysis is an approach that can be used to assess personal and business practice and progress: strengths, weaknesses, opportunities and threats. It can be applied to a variety of strategic planning goals and evaluations for business, whether you are starting a business, trying to figure out a business name and more. If you are an established business owner, S.W.O.T. analysis can be used for evaluating your competitors, deciding on whether a new service or product offering is worth pursuing or whether or not now is the time to expand your business or hire more employees. S.W.O.T. Analysis is one of many strategic planning tools that businesses can use for decision making.
Register at https://merrimackvalley.score.org/event/art-swot

Thursday, February 11, 2021, 10:00 AM EST
An Overview of Online Advertising Options-WMASS SCORE
On overview of online advertising options, touching on social media but also exploring options like Reddit, Quora and In Game app advertising. This is a brief overview discussing best practices and options, not an in-depth dive deep. We will be covering Facebook, Twitter, Pinterest, Youtube and Linkedin and talk about general pricing for most channels. We will also be touching on which markets and segments that channels touch.
Registration should be up soon at https://westernmassachusetts.score.org/content/take-workshop-38

Friday, February 12, 10:00 AM EST
Questions to Ask When Evaluating Hiring a Website Developer-Merrimack Valley SCORE
Are you a business owner considering hiring a website designer/developer to do or redo your business website? Do you know what questions to ask? Do you know how to research their business to evaluate if it is someone you feel comfortable hiring? Join us for this workshop where we will cover what questions you should be asking a website developer before signing a contract and what the questions mean and why they are important to your business. We will also provide you a handy RFP (Request For Proposal) that can be used and modified for your business. We will also touch on photo and image copyright, GDPR, ADA website accessibility liability and other privacy and accessibility laws that your website should be complying with and whether the website designer you hire will be liable or your business would be for non-compliance with any of these topics covered.
Register at https://merrimackvalley.score.org/event/questions-ask-when-evaluating-hiring-website-developer

Thursday, February 18, 10:00 AM EST
Questions to Ask When Evaluating Hiring a Digital Advertising and Social Media Marketing Firm.-Merrimack Valley SCORE
Are you considering outsourcing your digital and social media marketing? Before you do, please join us for this informative workshop. Do you know what questions to ask when evaluating a digital marketing firm and how to evaluate their own marketing as well as their clients? It’s important to know what level of access to give to an outside firm as well as evaluate if your company even needs to outsource. We will cover what kind of reporting a digital marketing firm should be providing you as well as we will also provide you a handy RFP (Request For Proposal) that can be used and modified for your business plus we will go through the checklist to explain how and why these questions should be asked.
Register at https://merrimackvalley.score.org/event/questions-ask-when-evaluating-hiring-digital-advertising-and-social-media-marketing-firm

Thursday, February 18, 2021, 2:00 PM EST
The Art of the S.W.O.T.-WMass SCORE (afternoon)
S.W.O.T. Analysis is an approach that can be used to assess personal and business practice and progress: strengths, weaknesses, opportunities and threats. It can be applied to a variety of strategic planning goals and evaluations for business, whether you are starting a business, trying to figure out a business name and more. If you are an established business owner, S.W.O.T. analysis can be used for evaluating your competitors, deciding on whether a new service or product offering is worth pursuing or whether or not now is the time to expand your business or hire more employees. S.W.O.T. Analysis is one of many strategic planning tools that businesses can use for decision making.
Registration should be up soon at https://westernmassachusetts.score.org/content/take-workshop-38

Friday, February 26, 10:00 AM EST
Google My Business and Bing Places for Business (with Robert Rustici).-Merrimack Valley SCORE
Learn more on how to leverage the Google Business Listing for increasing both traffic to your website and customers to your business. Think of the Google Business Listing as a social media extension for when people are searching about what your business has to offer. This important online marketing channel can improve your SEO and expand your reach to new opportunities when used in conjunction with Google’s paid advertising.
We will also review Bing Places for Business which is Bing’s version of Google My Business for the Bing Search Engine. Over 35% of web searches are using the Bing search engine.
Register at https://merrimackvalley.score.org/event/google-my-business-and-bing-places-business

Upcoming SCORE Workshops

Some of the SCORE Workshops I will be teaching this coming February: (these are free workshops, please take advantage of them!)

If you are a new business starting out or even been in business for a long time and need help, please request a SCORE mentor! SCORE, the nation’s largest network of volunteer, expert business mentors, is dedicated to helping small businesses get off the ground, grow and achieve their goals. … SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA). SCORE’s mission is to foster vibrant small business communities through mentoring and education. With the nation’s largest network of volunteer, expert business mentors, SCORE has helped more than 11 million entrepreneurs since 1964. SCORE mentoring is FREE! My chapter in New Hampshire has over 100 mentors!

Being a SCORE mentor is one of the most rewarding experiences you can have, to give back and help people is truly an amazing experience. SCORE mentors are not paid, we volunteer our time to help other business owners. 

How to Up Your Marketing Game Using Social Media
Monday, January 4, 2021, two sessions at 10:00am EST and 2:00pm EST
With the proliferation of social media platforms, it’s essential that you identify and master the right ones to reach your potential customers. In this first in a series of workshops, we’ll provide you with an overview of many of the major platforms, followed over the next few weeks by in-depth workshops on how to use them to get the best results. In this workshop you’ll learn what social media is and how to use it, what you can and can’t do with each platform, as well as the uses for each one. Terrific for companies that want to get their feet wet in social media but don’t know which platforms to use. Includes the pros and cons of each one and which ones work best for what kind of markets, B2B and B2C. You’ll learn what’s new, what’s hot and what has changed in the past year and the importance of using and creating a content calendar.

10:00am EST
Register at https://merrimackvalley.score.org/event/how-your-marketing-game-using-social-media%C2%A0-0

2:00pm EST
Register at https://merrimackvalley.score.org/event/how-your-marketing-game-using-social-media%C2%A0

Using Twitter and YouTube for Your Business
Friday, January 8, 2021, 2:00pm EST
In this free online workshop, you’ll learn a step by step plan to get your Twitter account as maximized for marketing and how to use the free Twitter tools that can make updates less time consuming to post and easier to manage.
We’ll cover
-Twitter etiquette and the art of the DM (Direct message)
– How to find and source contacts and potential customers
-What not to do to market your business on Twitter
– Tips, tricks and techniques to leverage your posts for maximum exposure to potential clients and customers.
You’ll also learn how to customize your Youtube channel and tie it into your other marketing and social media marketing including Pinterest, Facebook, Blogs and websites: how to optimize your channel and videos and promote them; and learn about the new offerings Youtube is rolling out. We’ll l touch on some of the advertising options Youtube offers as well.
Register at https://merrimackvalley.score.org/event/using-twitter-and-youtube-your-business

Introduction to Pinterest for Your Business
Monday, January 11, 2021, 2:00pm EST
In this free online workshop you’ll learn how to use one of the fastest growing social media network to promote your business.
What is Pinterest? A Virtual Pinboard. It lets you organize and share all the things you find on the web, plus it lets you upload your own photos, and pin photos and images directly from your website and blog. You’ll learn how to use your pinboards and utilize the pinboards of others to enhance your marketing.
Some of the reasons to use Pinterest:
-It can help drive traffic to your website and other media.
– Pinterest is addictive, which is great for getting people to focus on your business or properties,
– Pinterest integrates with your website, as well as other social media channels to help push your brand further out into the world of online marketing and branding.
Register at https://merrimackvalley.score.org/event/introduction-pinterest-your-business

Twitter, YouTube and Pinterest Advertising
Friday, January 15, 2021, 2:00pm EST
Learn about the different advertising options that Twitter, YouTube and Pinterest offers. We will be covering best practices, ad options, targeting options (for Twitter and Pinterest) as well as what audiences are best reached using these channels. We will also give some statistics on business advertising and ad pricing for these channels.
Register at https://merrimackvalley.score.org/event/twitter-youtube-and-pinterest-advertising

The Basics of Blogging
Monday, January 18, 2021, 2:00pm EST
In this free online workshops, you learn blogging tactics for marketing your business and some tips, tricks and techniques to leverage your posts for maximum exposure to potential clients and customers.
We’ll cover Guest Posting and how to integrate your other social media marketing and offline marketing with your blog and help you develop a marketing plan utilizing a blog including a blogging schedule.
You’ll find out how to best integrate your blog into your overall social media strategy and why blogging is one of the best platforms out there for long term search engine optimization.
Register at https://merrimackvalley.score.org/event/basics-blogging

Content Curation For Business
Monday, January 25, 2021, 2:00pm EST
What is Content Curation and why is it important for Businesses? Content Curation is done to make life easier for businesses and their marketing, to help with SEO, and using the free tools that Facebook, Twitter and others offer, to aggregate content, posting and utilizing social media to promote their business becomes in less time.
Register at https://merrimackvalley.score.org/event/content-curation-business

Thursday, February 4, 10:00 AM
Leveraging Facebook Groups for Business
While businesses do still need to have Facebook Business Pages, learn how to leverage and optimize Facebook groups, both starting your own and taking advantage of local and targeted groups. Paying attention to group etiquette and rules as well as learn how to set that up in your own Facebook group and how best to moderate a group. If you are in need of employees, learn what groups out there that you can post help wanted on as well as business oriented networking groups where you can share your business promotions.
Registration will be up shortly at https://merrimackvalley.score.org/take-workshop-4

Tuesday February 9, 10:00 AM
The Art of the S.W.O.T.
S.W.O.T. Analysis is an approach that can be used to assess personal and business practice and progress: strengths, weaknesses, opportunities and threats. It can be applied to a variety of strategic planning goals and evaluations for business, whether you are starting a business, trying to figure out a business name and more. If you are an established business owner, S.W.O.T. analysis can be used for evaluating your competitors, deciding on whether a new service or product offering is worth pursuing or whether or not now is the time to expand your business or hire more employees. S.W.O.T. Analysis is one of many strategic planning tools that businesses can use for decision making.
Registration will be up shortly at https://merrimackvalley.score.org/take-workshop-4

Friday, February 12, 10:00 AM
Questions to Ask When Evaluating Hiring a Website Developer
Are you a business owner considering hiring a website designer/developer to do or redo your business website? Do you know what questions to ask? Do you know how to research their business to evaluate if it is someone you feel comfortable hiring? Join us for this workshop where we will cover what questions you should be asking a website developer before signing a contract and what the questions mean and why they are important to your business. We will also provide you a handy RFP (Request For Proposal) that can be used and modified for your business. We will also touch on photo and image copyright, GDPR, ADA website accessibility liability and other privacy and accessibility laws that your website should be complying with and whether the website designer you hire will be liable or your business would be for non-compliance with any of these topics covered.
Registration will be up shortly at https://merrimackvalley.score.org/take-workshop-4

Thursday, February 18, 10:00 AM
Questions to Ask When Evaluating Hiring a Digital Advertising and Social Media Marketing Firm
Are you considering outsourcing your digital and social media marketing? Before you do, please join us for this informative workshop. Do you know what questions to ask when evaluating a digital marketing firm and how to evaluate their own marketing as well as their clients? It’s important to know what level of access to give to an outside firm as well as evaluate if your company even needs to outsource. We will cover what kind of reporting a digital marketing firm should be providing you as well as we will also provide you a handy RFP (Request For Proposal) that can be used and modified for your business plus we will go through the checklist to explain how and why these questions should be asked.
Registration will be up shortly at https://merrimackvalley.score.org/take-workshop-4

Friday, February 26, 10:00 AM
Google My Business and Bing Places for Business (with Robert Rustici)
Learn more on how to leverage the Google Business Listing for increasing both traffic to your website and customers to your business. Think of the Google Business Listing as a social media extension for when people are searching about what your business has to offer. This important online marketing channel can improve your SEO and expand your reach to new opportunities when used in conjunction with Google’s paid advertising. We will also review Bing Places for Business which is Bing’s version of Google My Business for the Bing Search Engine. Over 35% of web searches are using the Bing search engine.
Registration will be up shortly at https://merrimackvalley.score.org/take-workshop-4

Upcoming SCORE Workshops

Here are some of the Upcoming SCORE workshops I am teaching, check out some additional workshops that both of my chapters have on the calendar as well at Merrimack Valley SCORE and WMass SCORE.

Building Your Website with Weebly
Tuesday, August 25, 2020 from 2:00 PM to 3:30 PM EST
Weebly is also in the list of DIY website builders designed for flexibility and ease of use. In this free online workshop you’ll learn why this is an excellent platform, with some caveats and pros and cons, for you to consider in building your website yourself. We will be going over photos, navigation menus, installing google analytics, basic site design and some of the other backend bells and whistles you need to be aware of. We will have a seperate session on the Weebly online store if there is enough interest.
https://merrimackvalley.score.org/event/building-your-website-weebly

The Startup Roadmap – Day 3 – So Many Opportunities, Where Do I Start?
Wednesday, August 26, 2020, 6:00pm EST
Now that you’ve thought about who your target customers are, how do you get their attention and interest? In Day #3, you’ll learn how to establish your brand, build awareness, set your prices , and decide which marketing channels might be most effective to reach your target market.
https://merrimackvalley.score.org/event/startup-roadmap-day-3-so-many-opportunities-where-do-i-start-0

Basic intro/Blogging for beginners
Thursday, September 3, 2020 from 11:00 AM to 12:30 PM EST
Learn blogging tactics for marketing your business and some tips, tricks and techniques to leverage your posts for maximum exposure to potential clients and customers. Learn about Guest Posting and how to integrate your other social media marketing and offline marketing with your blog. Develop a marketing plan utilizing a blog including a blogging
http://events.r20.constantcontact.com/register/event?llr=769gtsdab&oeidk=a07eh9gdoluc342cd1c

Effective Email and Newsletter Marketing
Tuesday, September 8, 2020, 2:00pm EST
Learn how to craft a good subject line, what content is working for business newsletters, and what is not. Basic tips and best practices for businesses just getting into email marketing for the first time. What ways can you aggregate and get email subscribers, and information about the CAN-SPAM act which is the National Standard regulating commercial email communication.
https://merrimackvalley.score.org/event/effective-email-and-newsletter-marketing

The “New” Facebook for Business
Monday, September 14, 2:00 PM EST
The old style of Facebook is going away permanently in September, if you are a business owner and having trouble navigating and finding where things used to be, please join us for this session. We will be going over some of the additional additions (and deletions) of business page options.Registration Coming Soon, check back at https://merrimackvalley.score.org/take-workshop-4

Ad Design
Thursday, September 17, 2020 from 11:00 AM to 12:30 PM EST
Learn what makes a great ad, both online and offline. We will go over crafting the perfect hook, tracking revenue, where to source images legally and what colors and fonts to use as well as ones to stay away from. We will also review the free online options you can use for ad design if you do not have access to a professional design program. We will also touch on Copyright and review ads for pros and cons and go over how to make ads better and more relevant to your market.
http://events.r20.constantcontact.com/register/event?llr=769gtsdab&oeidk=a07eh9giuhf2fe11900

Building Your Website with Squarespace
Tuesday, September 22, 2020, 2:00pm EST
Squarespace is also in the list of DIY website builders designed for flexibility and ease of use. In this free online workshop you’ll learn why this is an excellent platform, with some caveats and pros and cons, for you to consider in building your website yourself. We will be going over photos, navigation menus, installing google analytics, basic site design and some of the other backend bells and whistles you need to be aware of. We will have a seperate session on the Squarespace online store if there is enough interest.
https://merrimackvalley.score.org/event/building-your-website-squarespace