Upcoming February SCORE Workshops

Here are some of the workshops I am teaching next month for SCORE Merrimack Valley and SCORE WMass. 

If you are a new business starting out or even been in business for a long time and need help, please request a SCORE mentor! SCORE, the nation’s largest network of volunteer, expert business mentors, is dedicated to helping small businesses get off the ground, grow and achieve their goals. … SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA). SCORE’s mission is to foster vibrant small business communities through mentoring and education. With the nation’s largest network of volunteer, expert business mentors, SCORE has helped more than 11 million entrepreneurs since 1964. SCORE mentoring is FREE! My chapter in New Hampshire has over 100 mentors! 

Being a SCORE mentor is one of the most rewarding experiences you can have, to give back and help people is truly an amazing experience. SCORE mentors are not paid, we volunteer our time to help other business owners. 

Thursday, February 4, 10:00 AM EST
Leveraging Facebook Groups for Business-Merrimack Valley SCORE
While businesses do still need to have Facebook Business Pages, learn how to leverage and optimize Facebook groups, both starting your own and taking advantage of local and targeted groups. Paying attention to group etiquette and rules as well as learn how to set that up in your own Facebook group and how best to moderate a group. If you are in need of employees, learn what groups out there that you can post help wanted on as well as business oriented networking groups where you can share your business promotions.
Register at https://merrimackvalley.score.org/event/leveraging-facebook-groups-business-0

Tuesday, February 9, 2021 10:00 AM EST
The Art of the S.W.O.T.-Merrimack Valley SCORE
S.W.O.T. Analysis is an approach that can be used to assess personal and business practice and progress: strengths, weaknesses, opportunities and threats. It can be applied to a variety of strategic planning goals and evaluations for business, whether you are starting a business, trying to figure out a business name and more. If you are an established business owner, S.W.O.T. analysis can be used for evaluating your competitors, deciding on whether a new service or product offering is worth pursuing or whether or not now is the time to expand your business or hire more employees. S.W.O.T. Analysis is one of many strategic planning tools that businesses can use for decision making.
Register at https://merrimackvalley.score.org/event/art-swot

Thursday, February 11, 2021, 10:00 AM EST
An Overview of Online Advertising Options-WMASS SCORE
On overview of online advertising options, touching on social media but also exploring options like Reddit, Quora and In Game app advertising. This is a brief overview discussing best practices and options, not an in-depth dive deep. We will be covering Facebook, Twitter, Pinterest, Youtube and Linkedin and talk about general pricing for most channels. We will also be touching on which markets and segments that channels touch.
Registration should be up soon at https://westernmassachusetts.score.org/content/take-workshop-38

Friday, February 12, 10:00 AM EST
Questions to Ask When Evaluating Hiring a Website Developer-Merrimack Valley SCORE
Are you a business owner considering hiring a website designer/developer to do or redo your business website? Do you know what questions to ask? Do you know how to research their business to evaluate if it is someone you feel comfortable hiring? Join us for this workshop where we will cover what questions you should be asking a website developer before signing a contract and what the questions mean and why they are important to your business. We will also provide you a handy RFP (Request For Proposal) that can be used and modified for your business. We will also touch on photo and image copyright, GDPR, ADA website accessibility liability and other privacy and accessibility laws that your website should be complying with and whether the website designer you hire will be liable or your business would be for non-compliance with any of these topics covered.
Register at https://merrimackvalley.score.org/event/questions-ask-when-evaluating-hiring-website-developer

Thursday, February 18, 10:00 AM EST
Questions to Ask When Evaluating Hiring a Digital Advertising and Social Media Marketing Firm.-Merrimack Valley SCORE
Are you considering outsourcing your digital and social media marketing? Before you do, please join us for this informative workshop. Do you know what questions to ask when evaluating a digital marketing firm and how to evaluate their own marketing as well as their clients? It’s important to know what level of access to give to an outside firm as well as evaluate if your company even needs to outsource. We will cover what kind of reporting a digital marketing firm should be providing you as well as we will also provide you a handy RFP (Request For Proposal) that can be used and modified for your business plus we will go through the checklist to explain how and why these questions should be asked.
Register at https://merrimackvalley.score.org/event/questions-ask-when-evaluating-hiring-digital-advertising-and-social-media-marketing-firm

Thursday, February 18, 2021, 2:00 PM EST
The Art of the S.W.O.T.-WMass SCORE (afternoon)
S.W.O.T. Analysis is an approach that can be used to assess personal and business practice and progress: strengths, weaknesses, opportunities and threats. It can be applied to a variety of strategic planning goals and evaluations for business, whether you are starting a business, trying to figure out a business name and more. If you are an established business owner, S.W.O.T. analysis can be used for evaluating your competitors, deciding on whether a new service or product offering is worth pursuing or whether or not now is the time to expand your business or hire more employees. S.W.O.T. Analysis is one of many strategic planning tools that businesses can use for decision making.
Registration should be up soon at https://westernmassachusetts.score.org/content/take-workshop-38

Friday, February 26, 10:00 AM EST
Google My Business and Bing Places for Business (with Robert Rustici).-Merrimack Valley SCORE
Learn more on how to leverage the Google Business Listing for increasing both traffic to your website and customers to your business. Think of the Google Business Listing as a social media extension for when people are searching about what your business has to offer. This important online marketing channel can improve your SEO and expand your reach to new opportunities when used in conjunction with Google’s paid advertising.
We will also review Bing Places for Business which is Bing’s version of Google My Business for the Bing Search Engine. Over 35% of web searches are using the Bing search engine.
Register at https://merrimackvalley.score.org/event/google-my-business-and-bing-places-business